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What is the specific
mission of the GTA?
The mission of the GTA is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.
What is the specific
purpose of the GTA?
The specific purpose
of the GTA is to
accelerate the
adoption of
existing and
emerging
Green Technologies.
What are the goals
of the GTA?
The GTA will focus
on creating the
infrastructure,
venues, support and
knowledge base to
accelerate the
adoption of both
existing and
emerging green
technologies by
working to
accomplish four
interrelated goals:
1.
Showcase and develop
the green
technologies of
today and tomorrow.
2.
Create the
strategies required
to deploy real
solutions that
deliver an immediate
business benefit to
the companies that
invest in Green
technologies; such
as reduced costs,
improved efficiency
and greater
productivity.
3.
Enable and
accelerate the
adoption of new
technologies to
create jobs and
promote economic
development in both
the public and
private sector.
4.
Develop a
reproducible
sustainable
economies model (the
STSE model) based on
the principles of a
true alliance that
not only supports
our economy and
planet but sustains
it.
What are the
specific target
goals of the GTA?
Our first year goal
is 300 members and
25% of those
certified as at
least one of the
following:
1.
A Green Certified
Organization the GCO(TM)
2.
As a Green IT
Managed Organization
the GITMO(TM)
3.
Their products,
services, software
and or hardware GTA
Certified(TM)
Is the GTA Texas
based/focused or
broader?
The first chapter
will be here in
Austin, over the
next year we will be
rolling out GTA
regional chapters in
other cities and
countries.
What can be done
today?
Showcase existing
and emerging Green
Technologies that
provide strategies
and solutions for
the issues facing
our planet and
economy.
What needs to happen
tomorrow?
Enable and
accelerate the
adoption of new and
existing green
technologies for the
purpose of creating
jobs and promoting
economic development
in both the public
and private sector.
How it needs to
happen?
The GTA will create
an industry driven,
community leveraged
alliance that
provides programs of
value across four
key areas. Those
four key areas of
focus will drive the
razors edge
deliverables that
provide value across
these critical areas
of high leverage and
impact that will in
turn deliver on the
purpose and
objectives of the
Green Technology
Alliance.
What is the first
year objective of
the GTA?
The initial one year
objective of the GTA
is to create an
industry driven,
value leveraged
alliance for the
sole purpose of
accelerating the
adoption of existing
and emerging Green
Technologies.
Our initial
focus is in the
Information
Technology sector.
This focus on
the high leverage
high impact area of
IT will enable the
GTA to demonstrate
in a measurable
capacity that
creating sustainable
economies is not
only possible but
actionable and more
importantly
attainable.
Through this focused
"mission in action"
approach that we
will be able to
demonstrate that
"going green"
creates "green".
In other
words, being
socially conscious
and responsible
delivers measurable
impact on the third
P (profit) of the
triple bottom line
(TBL) of the People,
Planet, and Profit
model.
In order to deliver
on this objective
the GTA is focusing
on a two prong
approach; what can
be done today and
what needs to happen
tomorrow.
GTA FOUR KEY AREAS
OF FOCUS...
Green In Your
Backyard:
Green Technology
Showcase (building
awareness)
Go Green Machine:
Implementing Green
Organization
Management(TM)
and Best Practices
in Green Technology
Assessment and
Deployment
Green IT Managed
Organization(TM)
(implementing
effectively)
Turning Green into
Green:
The innovative power
of the entrepreneur
and the nitty gritty
of how to
effectively seed and
commercialize
technologies In the
green space (evaluating
and launching
emerging
technologies)
Planting the Seed
for Growth:
The art and science
of collaboration--
cultivating
customers, industry
partners and
community resources
as valued elements
of an organizational
alliance to
accelerate time to
market and adoption
of green
technologies.
(green
tech accelerator)
How will the GTA
build this broad
spectrum knowledge
base and processes?
The GTA founders
have extensive
background,
experience and
education in
building structures
and processes that
enable large groups
of individuals to
create and
disseminate
knowledge from the
diversity of those
individuals, groups
and organizations.
We will use
events, technology,
websites and
publications to
create, develop and
disseminate the
required knowledge
and processes to
showcase, educate
and implement
sustainable
practices across the
stakeholder
spectrum.
In addition, the
launch team that
helped develop the
core mission,
objectives and
target programs of
the GTA brings
substantial
experience and more
importantly success
in our fours key
areas of focus.
Finally and
most importantly,
the founding
organizational
members and partners
cover a broad
spectrum of the
targeted stakeholder
pool and represent a
significant source
of knowledge, skills
support and best
practices to draw
from.
What are the
elements of the GTA?
The elements of the
GTA are essentially
representative areas
of focus starting
with what is
required for an
effective
organization whose
mission is to drive
the accelerated
adoption of green
technologies.
When we
developed the
requirements, plan
and business model
for the GTA we
wanted to use a
market driven
innovation based
process that would
identify what kind
of organization was
actually needed.
So we worked
from the baseline
through to the
results required and
in doing so we were
able to create an
innovative value
driven organization
with the flexibility
and structure to
effectively respond
to market needs.
Our elements start
with the response
required to meet the
challenges and
opportunities of a
sustainable economic
model that intends
to drive economic
value, such as
action, purpose,
values and
leadership.
The elements
are then broken down
into core challenges
and needs relative
to green and
sustainability which
in turn drive the
next set of required
elements--
awareness, and our
models and programs.
The elements of
awareness, as well
as, the models and
programs that are
required then create
the key pieces that
form the action and
implementation
elements of the GTA,
such as educate,
evaluate, launch and
deploy.
The GTA used
an integrated
innovation process
to create a results
driven organization
that identified our
required structure,
as well as, models,
programs and
initiatives.
In addition,
the process
identified next
steps and results
for the stakeholders
from a local and
global perspective.
Is the GTA
For-Profit or
Not-for-Profit?
Both... because we
desire to help
educate and train
all size
organizations and
individuals on how
to build sustainable
economies we believe
the GTA should be a
for-profit
corporation to help
demonstrate the
business model as
well as to keep
OUR focus on
the programs and
initiatives that
drive business
success.
We want the
GTA to succeed in
the market economy.
However, some
elements of what the
GTA is doing; such
as, supporting
business development
and the emerging
countries work
require a sister
501c3 GTA Foundation
chartered to develop
and create
technology
accelerators
(different but
similar model to an
incubator) as well
as programs that
support SMB,
minority and women
owned business
development.
In addition,
workforce
development and
education will
become more and more
important as this
movement becomes
standard practice so
the 501c3 will also
work with partners
and existing
channels of
education to create
workforce
development programs
that can be deployed
in first world as
well as in emerging
counties
What is the interest
in this initiative?
Our soft launch a
month ago had 400
hits in 18 hours to
our registration
site alone with a
free PR and email to
a limited list of
about 300 people.
Today after less
than a month, we now
have over
1000 people in our
database
representing over
700 organizations
and 4 countries.
Many of those
have expressed
interest in
membership or
corporate
sponsorship.
Only one free PR and
a simple beta
website with only 2
newsletters and one
event announcement
have been
distributed.
How do you differ
from other similar
green industry
alliance
organizations like
Green Grid?
Green Grid is a
development
standards oriented
group with a
datacenter focus...
from website.
"The
Green Grid is a
global consortium
dedicated to
advancing energy
efficiency in data
centers and business
computing
ecosystems. In
furtherance of its
mission, The Green
Grid is focused on
the following:
defining meaningful,
user-centric models
and metrics;
developing
standards,
measurement methods,
processes and new
technologies to
improve data center
performance against
the defined metrics;
and promoting the
adoption of energy
efficient standards,
processes,
measurements and
technologies."
Climate Savers is an
organization
designed to get
companies to reduce
carbon emissions...
from website.
First the GTA is an
affiliate partner of
Climate Savers, our
missions are
complementary.
"Started
by Google and Intel
in 2007, the Climate
Savers Computing
Initiative is a
nonprofit group of
eco-conscious
consumers,
businesses and
conservation
organizations. The
Initiative was
started in the
spirit of WWF's
Climate Savers
program which has
mobilized over a
dozen companies
since 1999 to cut
carbon dioxide
emissions,
demonstrating that
reducing emissions
is good business.
Our goal is to
promote development,
deployment and
adoption of smart
technologies that
can both improve the
efficiency of a
computer's power
delivery and reduce
the energy consumed
when the computer is
in an inactive
state.
As participants in
the Climate Savers
Computing
Initiative, computer
and component
manufacturers commit
to producing
products that meet
specified
power-efficiency
targets, and
corporate
participants commit
to purchasing
power-efficient
computing products."
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