Austin Business Journal

Newly Formed Tech Alliance Aims To Help Companies Go Green

The newly formed Green Technology Alliance in Austin plans to prove to corporate technology executives that being green can save some green. Husband and wife founders Heath and Michelle Naquin created the organization in May to spur the adoption of energy efficient, or green, technology in the information technology sector.

The Green Technology Alliance provides immense opportunity to improve data center operations, says Mark Goldenberg, regional field marketing manager for Hitachi Data Systems, a unit of Hitachi Ltd. (NYSE: HIT). Participation also falls in line with Hitachi’s efforts to promote its “green” products and other initiatives, he says. We’ve got to be concerned about our environment,” Goldenberg says. “Thirty percent of operating costs in a data center are attributable to heating and cooling costs.

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About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In early 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

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