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5
Mar

Greening Innovation…Innovating Green

The green industry regardless of sector requires innovation and entrepreneurship strategies focused on viable commercialization opportunities. Microsoft and the Green Technology Alliance (GTA) are proud to sponsor this special innovation and entrepreneurship mini-conference.

Accelerating Innovation, Entrepreneurship and Opportunity

One technology may have many opportunities to develop funding, deliver a product and go to market. Different markets present different opportunities and that is the key to success according to global innovation expert, Heath Naquin, co-founder and COO of the GTA. The complexity of today’s global marketplace means that there is more opportunity than ever before but channeling that opportunity into viability is key.

Don’t miss this special opportunity to see Heath’s popular session, Evaluation, Validation and Opportunity: Strategies For Discovering The Real Value For Your Customers And Partners. This GTA I&E mini-conference will provide a strategic overview of the three key integrated aspects of driving an innovation to market.

The key is to access the viability of an innovation relative to the market. Sounds straightforward, but how do you access the true market viability of a technology? Through an integrated approach that addresses the three interdependent areas of technology commercialization. This special GTA event will offer more than just theory it will focus on real programs and opportunities to validate and effectively commercialize new technologies.

  1. Technology evaluation and validation of IP relative to market opportunity.
  2. Programs and partners that can accelerate your development cycle and time to market.
  3. Proven strategies to develop real global opportunity.

Special Sessions and Presenters

Special Guest: The GTA is proud to welcome Reed Benet the new Director of the Clean Energy Division, Austin Technology Incubator (ATI).Mr. Benet will present a unique and valuable perspective on the conference topics and provide an overview of the vision and future direction the ATI Clean Energy group will take.

Reed M. Benet has spent over a decade founding, funding, consulting to, or leading venture capital backed start-ups in cleantech, high-tech, and the life sciences. He is the co-inventor on four patents, an in-licensor of university technologies into his start-ups, and the out-licensor of these technologies to major corporate partners. His first venture capital backed start-up was sold to Eastman Chemical. His educational path includes an ongoing A.B.D. Ph.D. in the College of Engineering at the University of California Davis — with a focus on alternative fuels, vehicles and energy– an M.B.A. from Harvard Business School, and an A.B. from Princeton University.

Special Session: Microsoft’s new technology accelerator program– BizSpark. The GTA is proud to host a special information session within the conference on Microsoft’s new and innovative BizSpark program.

BizSpark is uniquely designed to accelerate a start-ups success by providing fast, affordable access to current, full-featured Microsoft tools and technologies, plus production licensing for hosted solutions. For support, BizSpark unites a global community of technology and entrepreneurial experts who can guide you through the hurdles of growing a new business. This unique community offers opportunity for both start-ups and business partners to help support the accelerated success of new technologies.

Conference Topics

  • Tools and techniques related to successfully validating an emerging technology in the green industry.
  • Partnering for success, using industry programs to develop, market and launch.
  • Develop awareness of the global commercialization programs for accelerated business development of emerging technology firms.
  • Green sector funding source methodologies and criteria.
  • Real world case study(s)demonstrating how one technology may have many applications to build market channels and drive adoption.
  • About The GTA

    The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

    Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

    Contact Information

    Green Technology Alliance
    Michelle C. Naquin
    (877) GTA-4114
    greentechnologyalliance.org
    partner@greentechnologyalliance.org

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