About The GTA
The GTA focuses on creating the infrastructure, venues, support and knowledge base to accelerate the adoption of both existing and emerging green technologies by working to accomplish four interrelated goals:
- Showcase and develop the green technologies of today and tomorrow.
- Create the strategies required to deploy real solutions that deliver an immediate business benefit to the companies that invest in Green Technologies; such as reduced costs, improved efficiency and greater productivity.
- Enable and accelerate the adoption of new technologies to create jobs and promote economic development in both the public and private sector.
- Develop a reproducible sustainable economies model (the STSE model) based on the principles of a true alliance that not only supports our economy and planet but sustains it.
What Are Green Technologies?
Green Technologies are those technologies that are built more efficiently. Green is about doing more with less-- less waste, less negative impact, less cost and so on. Some obvious examples would be technologies that are more energy efficient but it also includes those that reduce waste, improve operational efficiencies, reduce costs and also includes better processes.
Technologies are more than widgets or devices. Fundamentally, technology is simply practical knowledge that leads to a capability. Our focus is high-leverage innovations and technologies that drive the infrastructure of the world’s economy.
Why An Alliance?
An alliance is an agreement between two or more parties, made in order to advance common goals and to secure common interests.
The founding organizations of the GTA believe that an alliance is required to create value exchanges that support sustainable development. Remember green must equal green first... meaning it must have an identifiable business benefit for long term value and adoption-- especially when change is involved.
Building Our Tomorrow
The GTA is focusing on a two prong approach; what can be done today and what needs to happen tomorrow.
What can be done today:
Showcase existing and emerging Green Technologies that provide strategies and solutions for the issues facing our planet and economy.
What needs to happen tomorrow:
Enable and accelerate the adoption of new and existing green technologies for the purpose of creating jobs and promoting economic development in both the public and private sector.
