Our Focus
The GTA is focused on creating an industry driven, community leveraged alliance that provides programs of value across four key areas. These four key areas of focus will provide value across critical areas of high leverage and impact.
Four Key Areas of Focus
- Green In Your Backyard: Green Technology Showcase (building awareness)
- Go Green Machine: Implementing Green Organization Management (GOM™) and Best Practices in Green Technology Assessment and Deployment (GTAD™) (implementing effectively)
- Turning Green into Green: The innovative power of the entrepreneur and the nitty gritty of how to effectively seed and commercialize technologies In the green space (evaluating and launching emerging technologies)
- Planting the Seed for Growth: The art and science of collaboration-- cultivating customers, industry partners and community resources as valued elements of an organizational alliance to accelerate time to market and adoption of green technologies. (green tech accelerator)
Our Focus In Action
Knowledge Base, Best Practices & Thought Leadership
Educate the community as a whole, by relevant interest and need, on the existing body of knowledge around proven methodologies and best practices for implementing, developing, and commercializing green technologies. Leverage that experience to develop new and innovative processes that maximize the success of green ventures and accelerate the adoption of green solutions and strategies.
Technology Transfer, Commercialization & International Channels
Provide a variety of resources designed to facilitate innovation and market expansion. The GTA's technology adoption program will include development of international channels, support organizations, global innovation partners and agencies, effective technology transfer, and commercialization support.
A specific emphasis will be the continued development of the green, clean and sustainable international market through programs such as technology viability analysis, market segmentation and reviews, first adopter customer database, funding resources and so on.
Start-up Clinics, Training & Certification
Provide education and training that offers a variety of of tools for organizations including start-ups to go green now! Programs will focus on business development and process improvement.
For business development, the GTA and our partners offer targeted start-up clinics on launching a business, accessing global markets available through various agencies, product development, market analysis, marketing in the global/internet age, partner/alliance development and so on. For process improvement, the GTA and our partners deliver world class training programs on green organization management, IT infrastructure and other areas for both individuals and organizations with a range of certification options.
Conferences, Summits & Workshops
Host and develop a variety of events to seed and grow the industry. These events will help build the alliance through focused sessions that offer value to stakeholders and stakeholder groups within the alliance and enable targeted networking.
Examples include; Green IT forums/panels on best practices for implementing green technologies, a CIO focused one day symposium/conference highlighting best practices and methodologies for the green managed organization, CTO workshops on best practices in product development (use case scenarios etc.), Investment Community workshops/ symposiums on disruptive vs. sustaining technologies, analysis of green ventures and a business plan competition, and so on.
