Events

As a valued part of the Green Technology Alliance, you are invited to attend Computerworld’s Green IT Symposium, September 17-18, 2008 at The Gaylord National Resort and Convention Center in National Harbor , MD (10 miles south of Washington , DC ).
***SPECIAL OFFER***

The GTA is a media sponsor for Computer World premier Green IT Symposium. We are pleased to offer our members the opportunity to Register today and be one of the first 100 people to receive a complimentary registration (valued at $595) to attend the conference. To register with this complimentary offer, please visit: http://www.greenitsymposium.com/Registration/gta

What we’ll cover:

While the lower costs and environmental benefits associated with greener IT have long been proven, power consumption by the world’s data centers has doubled since 2000 and continues to grow. What’s more, this doesn’t consider the footprint of technology outside the data center. So what are world-class CIOs and their teams doing to curb power consumption, environmental danger, and ongoing costs? How are early adopters of green IT philosophies creating and managing their green IT game plan? And what regulatory requirements are moving the conversation beyond social responsibility to required action?

Why you should attend:

Whether your priorities are to lower costs, comply with regulations, outline a green IT strategy for your entire organization, or to simply find out why 80% of IT executives say green IT is of growing importance to their organization, Computerworld’s Green IT Symposium will help.

When you attend, you’ll hear how leading IT executives are meeting these objectives, and you’ll network with peers who face the same challenges and opportunities.

Top Green IT Presenters Include:

• AUSTIN ENERGY: Andres Carvallo, Chief Information Officer
• DISCOVERY COMMUNICATIONS: Dave Kline, Chief Information Officer
• HIGHMARK: Mark Wood, Director, Data Center Infrastructure
• MARRIOTT: Dan Blanchard, Vice President, Enterprise Operations
• PACIFIC GAS & ELECTRIC: Patrick Lawicki, Senior Vice President and Chief Information Officer
• PERKINS + WILL: Richard Nitzsche, Chief Information Officer, AA LEED AP
• STANFORD UNIVERSITY : Jonathan Koomey, Ph.D., Project Scientist, Lawrence Berkeley National Laboratory and Consulting Professor
• WACHOVIA: Jacob Hall, Vice President and Chief Architect, Corporate Investment Banking
• U.S. ENVIRONMENTAL PROTECTION AGENCY: Andrew Fanara, Team Leader, ENERGY STAR® Product Specifications Development Group

See the latest agenda

Call for Nominations: “Best Practices in Green IT” Awards:

Computerworld’s Green IT Symposium, is seeking IT user-organization case study submissions for its “Best Practices in Green IT” Awards Program. Award nominations will now be accepted until August 1st, 2008 and can be made at: http://bestpractices.computerworld.com/2008/GreenIT/

We look forward to seeing you at Computerworld’s Green IT Symposium this September in National Harbor , MD !

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In early 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

Microsoft and the Green Technology Alliance (GTA) are proud to co-sponsor this special event. Learn the current trends in green positioning, branding, consulting and sales to help you better position your company. You will also learn how to apply these trends when creating your market proposition and value so that you can build a strong customer base.

Special workshop sessions will help you learn how to create a customized marketing and integrated customer development program that helps you build “gold customers” and “bridge the credibility gap.”

Session One: Bridging the Credibility Gap: Collaborative Strategies to Deliver Real Value for Your Customers and Partners

While the marketplace seems to be asking for more earth-friendly products, all too often, claims of “green” and “eco-friendly” are dismissed as marketing puffery or are perceived as too experimental (or too expensive) to effectively do the job. And despite the need for green offerings, the customer frequently cites “price” as the biggest determining factor in the decision process. But if you lower prices to stimulate sales, your profits shrink. In essence, your client doesn’t trust that you will be able to deliver on the promise in your sales pitch.

Of course, you can try and hammer home your point through negotiation. Yet, usually the seller will lose; and almost always result in a discounted price. However, there is another path: bridge the credibility gap by communicating a real value.

Join us for this session to learn how to get your clients to understand and believe in the superior value of your offerings. You will learn how to communicate a compelling customer value proposition and explain how your offerings outmatch your rivals on points that matter most to your customer.

Session Two: Go for the Gold: How to Find, Get & Keep Gold Clients

Lead generation is more than numbers. And it is not just about sales and marketing. The wrong clients mean money going out and money left on the table. But, you can spend less and keep more. Learn the Diener-Triplett process on how to find, get and keep the “gold”. Find out how to avoid or get rid of those “lead” and “concrete” prospects and clients that drag you down. (We’ve all had them.)

See how to use appropriate pricing to help seal the deal. Discover what else you can do to keep the right clients coming back and bringing or referring the “right” friends.

Speaker Bios

Matthew Parente

Matthew Parente is the President of Aperio Marketing a full service new media marketing firm. For over 7 years Matthew Parente has focused on what makes a successful marketing initiative. His experience spans the full marketing process. Over the years, Matthew learned that successful businesses are the ones that implement marketing well. The foundation of his marketing philosophy begins with the belief that marketing, especially for small- and medium-sized organizations, should be results oriented, measurable, and fully tracked.

Matthew shares his knowledge frequently by speaking at industry events, educational seminars, through his blog The Illusion of Communication, and contributing articles to various publications.

Dr. Jan Triplett

Jan Triplett, Ph.D. is the Chief Operating Officer of the Business Success Center (BSC). The BSC provides individual guidance and support through its virtual incubator for owners of existing businesses who want to get their business turned around, under control or to maximize assets.

The BSC produces measurable results using a matrix of required tasks for each area of business at each level of success from idea, through survival to transference. Dr. Triplett is a Certified Technical Advisor for the National Community Reinvestment Coalition and a frequent keynote speaker and workshop presenter.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

As a valued part of the Green Technology Alliance, you are invited to attend our Green IT Summit co-hosted @ innoTech Austin, October 16, 2008 at The Austin Convention Center.

Our partnership with the GTA for InnoTech Austin enables our attendees and sponsors to gain first hand exposure and knowledge to products, solutions and best practices in green. — Sean Lowery, Executive Director, Prospera Events.

Don’t forget to visit the GTA at booth 122.

SCHEDULE:

9:30 AM Clean Technology Industry Update

Energy & the Economy: The Critical Energy Technologies of the Future

Michael Webber, Associate Director of the Center for International Energy and Environmental Policy, Jackson School of Geosciences

In this talk, Dr. Webber will give an overview of the modern-day energy problem, the connections between energy and the economy, and the critical energy technologies of the future that be brought online to solve the problem without upending the economy. Basic data, statistics, concepts and humorous anecdotes will be used to convey the key message: something needs to change.

11:00 AM Embracing Change with Green IT: An Applied Materials Case Study

Greg Aldrich, Head of Production Services, Global Information Services, Applied Materials

Applied Materials’ IT organization plays a critical role in helping the company reduce its greenhouse gas emissions. This case study will address how IT is contributing to Applied’s green strategy through innovative programs from the data center to the desk top, from collaboration tools to socially responsible outsourcing.

1:00 PM The Evolving Data Center: From Red To Green

Kevin Harris, Green Infrastructure Architect, IBM

Michelle Noriega, Senior Conservation Program Specialist, Demand Side Management Division, Austin Energy

Troy Toman, Vice President of Operations and Customer Care, Rackspace

Moderated By: David Power, President, Green Planet Energy

Technology vendors are pushing Green Computing, but are they just Green Washing? The challenge for IT executives is to evaluate green initiatives in a context that makes sense for senior management. Green computing strategies should focus on power conservation, energy efficiency, reliability and cost savings.

• What exactly is a “Green Data Center” and how do you get one?
• What other technologies are on the horizon that can potentially help save space, power and cooling?
• What can we do if we can’t start from scratch with a new facility?
• Is outsourcing still a viable model, or are they facing the same issues?

2:30 PM Virtualization: The Key to Greening Your IT Infrastructure

Roger Wheatly, Sun Microsystems

Using more energy efficient CPU’s delivers very small returns relative to reducing energy consumption (2-10% depending on the report). Whereas, virtualization can deliver up to 80% reduction in energy consumption through reducing the number of servers and of course the reduced cooling required. This session will help you build your business case and learn how to leverage virtualization as a key tool in greening your IT infrastructure.

3:30 PM Green Technology: Can It Show You the Green?

Michelle Noriega, Senior Conservation Program Specialist, Demand Side Management Division, Austin Energy

Ian Seaton, Manager, Technology Marketing, Chatsworth Products, Inc.

Mike Barron, Director of Product Marketing, ClearCube Technology

Ray Wolf, Executive Vice President & GM, TechTurn

Moderated By: Matthew Parente, President/Founder, Aperio Marketing, Inc.

The technology showcase panel will highlight several products, platforms, software and technologies from industry leaders that can help you improve your resource utilization, lower costs and even increase your productivity. Understanding the products that are out there is the first step to help you differentiate between marketing versus reality. One of the most critical pieces to evaluating and implementing green technologies in your organization is being able to rate different technologies based on the solution they offer. Learn how to effectively evaluate technology based on the total solution relative of course to sustainability and operational efficiencies.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

KUT the local Austin NPR radio station posted a spot on the GTA Go Green Conference with several quotes from attendees.

Going green is a trend that small businesses, as well Fortune 500 companies will be moving towards– and keeping.

Organizers of an Austin conference hope that more companies will start going green in all aspects of the business world. The “Go Green Now” conference is the first of its kind in Austin.

Hear the clip…

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

The need to conserve resources and operate more efficiently is known. What is missing is how to do it. Knowledge is the key. Join us at this unique one day event and gain valuable tools, strategies, processes and more on how to help your organization “Go Green Now!”

This Green Technology Alliance (GTA) one day conference event is Platinum Sponsored by Hitachi Data Systems. This unique event is focused on providing real world strategies and tools for helping your organization Go Green Now! across your entire operation—whether a start-up or a Fortune 100 company.

Sourcing green technology is an imperative today not only because of the challenges facing our planet but because of the challenges facing the people on our planet. Addressing better usage of our available resources can only happen when individuals and individual organizations understand what needs to be done and more importantly how to do what can be done.

Resource scarcity impacts us all.

The reasons for building sustainability into our business processes and our buying decisions are pretty black and white, says Michelle Naquin, CEO of the Green Technology Alliance. They are as economic as they are environmental. We all have to do more with less in order to address the issues we face today as well as those we will face tomorrow.

Individuals and organizations need to conserve resources while improving their bottom line. Learn how to address better usage of your available resources both as individuals and as organizations. Green and clean are not separate needs instead they represent the opportunities for companies to purchase, develop, launch and implement more sustainable buying decisions and business processes.

Consequently, the Go Green Now! conference will blend both clean and green across two critical areas, current and emerging technologies.

Green, Clean and Sustainable…

The hype around green, clean and even sustainable technologies has created a proliferation of terms that can be more confusing than helpful. The hype is there because people realize that this area is critical. The issue is that hype and confusion don’t automatically lead to understanding, knowledge sharing and ultimately the change in practices and processes.

Join us August 13th to learn more about how to separate the hype from reality regardless of the technology.

Go Green Now!

The conference will offer industry expert advice on a variety of topics including:

• Green and clean technologies that can help your organization conserve resources and positively impact your bottom line.
• The critical integrated elements required to commercialize green/clean tech including global markets, IP, the investment community and more.
• Strategies, tools, and processes you can use to green your organization, including simple steps you can take to begin greening your organization today.
• The strategic opportunities and challenges in the green/clean sector to help you accelerate the launch of green/clean products, services, and technology(s).

Join us for this unique one day conference event in Austin, Texas on August 13th, 2008.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Door64 Austin and the Green Technology Alliance (GTA Austin) invite you to this free networking event for Central Texas technology professionals. Our last one in March was drew a huge crowd of software, hardware, semiconductor, and IT folks. Here’s another chance to meet your industry peers while enjoying free food, drinks, and door prizes at Six downtown!

Green is more than a tagline it is the new imperative for all organizations as they look to refresh their equipment and improve their operational efficiencies in IT and beyond. Door64 proudly supports the Green Technology Alliance—the first industry alliance dedicated to promoting the accelerated adoption of green business practices and technology. Best of all the GTA was founded from the grassroots right here in Austin. Come and meet technology professionals from the Central Texas region and learn more about the GTA and how to promote green in your organization.

Learn more about door64…

door64 is community of over 5000 Central Texas high-tech professionals. We’re all about helping you become more well-connected with your industry peers and with the local high-tech scene.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Hitachi Data Systems is proud to be the Platinum sponsor of the Green Technology Alliance of Austin (GTA) first information forum, Tuesday, June 3, 8:30 am until 12:45 pm at the Microsoft Technology Center, 9606 North MoPac Expressway, Suite 200. Industry leaders in green technology from Microsoft, Hitachi, IBM and Sychron present on challenges and opportunities in the green IT space.

Austin, TX, June 03, 2008 –(PR.com)– Hitachi Data Systems is proud to be the Platinum sponsor of the Green Technology Alliance of Austin (GTA) first information forum. Read more about Hitachi Data Systems Green solutions here...

Overview: The Green Technology Alliance of Austin (GTA) will hold its first information forum, Tuesday, June 3, 8:30 am until 12:45 pm at the Microsoft Technology Center, 9606 North MoPac Expressway, Suite 200. Industry leaders in green technology from Microsoft, Hitachi, IBM, and Sychron will speak at the event.

Green technology is an imperative today not only because of the challenges facing our planet but because of the challenges facing the people on our planet,” Michelle Naquin, the GTA’s chief executive officer said. We not only need to conserve and protect our resources but we must also find better ways to build economies in disadvantaged areas and sustain and grow the economy in first world countries. The reality is known what isn’t understood is how to do it. Ultimately, building better economies and addressing better usage of our available resources can only happen when individuals and individual organizations understand what needs to be done to conserve resources.

Interview opportunities: Media who wish to interview someone about the growth and viability of green technology in Austin can contact their press officer, listed below. Media members are also welcome and encouraged to come to this forum on June 3.

Additional Event Sponsors:

Microsoft is proud to be a Gold Sponsor and host of the event at the Microsoft Technology Center.

Sychron is proud to sponsor the breakfast, catered by Central Market.

IBM is a proud sponsor and presenter at the first GTA Green IT event.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
michelle.naquin@greentechnologyalliance.org
greentechnologyalliance.org
partner@greentechnologyalliance.org