Green IT

GTA co-founders appointed Green Enterprise Thought Leaders for Business Trends Quarterly as part of the addition of Green Enterprise as a fundamental and yet innovative business strategy to their well regarded line up of key topics on trends in business management.

Green Technology Alliance (GTA) founder and CEO, Michelle C. Naquin and GTA founder and COO, Heath P. Naquin, have both been honored by Business Trends Quarterly by being named Green Enterprise thought leaders (see profile and more information here).

BTQuarterly has a global network of executives, scientists, engineers, attorneys, consultants and other professionals, that deliver expertise and decision-making analysis of top business strategies to business, government and investment leaders from around the world.

We are very proud about our appointment as thought leaders for the Business Trends Quarterly Green Enterprise advisory board. We look forward to improving decision-making and accelerating business innovation by educating the business and investment leaders shaping our industry. — Michelle C. Naquin

Thought leaders whose backgrounds match a current need will then be invited to participate in a consultation, survey, meeting, panel, discussion or interview. At times thought leaders are asked to host a panel discussion as an expert moderator.

Green Enterprise Best Practices

Michelle C. Naquin, CEO of the Green Technology Alliance was invited to become a thought leader by Business Trends Quarterly in recognition of her first-hand knowledge of the Green IT industry in general, and her insight into the direction of many leaders in the Green IT industry including vendors and first adopters.

As the CEO and more often as the Chief Strategy Officer of the GTA, Ms. Naquin consults with business and investment leaders from around the world who want to be better informed on Green industry topics and who are looking for continuing education on best practices, allowing them to make better informed decisions.

Green Industry Direction

Heath P. Naquin, COO of the Green Technology Alliance was invited to become a thought leader by the Business Trends Quarterly in recognition of his direct interaction with multiple international technology development programs from around the globe, including Chile, Egypt, India, Portugal, and Mexico. He is regularly asked to instruct and train program staff on commercialization analysis, development of funding proposals, and trends in the industry relative to all things innovative.

As the COO of the GTA, Mr. Naquin consults with emerging technology programs from around the globe including the National Science Foundation (NSF), the Egyptian Science and Technology Development Fund (STDF), Portugal’s University Technology Enterprise Network (UTEN) projects among many others. Heath often is directly involved with the commercial evaluation of emerging technologies across the green, clean and sustainability sectors giving him unique insight into market trends, R&D and funding priorities across the industry.

Business Trends Quarterly (part of Analysts in Media portfolio)

Business and investment leaders trust BTQ for advice about industry trends, particularly as it relates to business strategy, and all types of innovation including technological. The goal of BTQ is to encourage a meaningful dialog across the industry through interaction with thought leaders, key decision makers, technology analysts, innovation experts and business consultants to not only address business and technology challenges but forecast industry trends.

Business Trends Quarterly establishes a dynamic forum where business strategy experts and IT decision-makers unite to analyze existing enterprise systems and challenges from an IT solutions standpoint. BTQ continues to supply senior-level decision-makers with on-demand, real life business experience and leading industry research to address the needs of a diverse and consistently changing marketplace.

Audience Reach and Scope

Business Trends Quarterly magazine is distributed to 35,000 business and technology decision-makers in mid-large organizations, throughout all major industries, on a by-name and job title basis. Our audience is comprised of the individuals actively involved in establishing and managing corporate IT investments.

Editorial Focus

Business Trends Quarterly magazine provides senior level business and technology executives with in-depth analysis of, and key insight in to market trends and innovative technologies.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

The GTA hosted a full conference track dedicated to Green IT including a Green IT Pavilion in the InnoTech Austin exhibit area.

Industry experts from across the Green IT spectrum from world class organizations including, Aperio Marketing, Applied Materials, Austin Energy, Center for International Energy and Environmental Policy, ClearCube, Chatsworth Products, Green Planet Energy, IBM, Rackspace, Sun Microsystems, and TechTurn presented on a variety of Green IT topics. The conference program included sessions and panels on greening the datacenter, supporting emerging green technologies, best practices in Green IT evaluation and implementation as well as the first steps in greening your organizations operations.

Dr. Webber opened the day long event with a standing room only opening session on the “economic state of the environment.” He engaged the audience in a rousing discussion on the connections between energy and the economy, and the critical energy technologies of the future that be brought online to solve the problem without upending the economy. The sessions continued with case studies and rousing panel debates on the best approaches for an organization going green. Virtualization was of course discussed but it became clear that the best benefit for green from virtualization is the ability to more effectively track and monitor usage and energy consumption. This and many other valuable insights from the day long series of events kept many in their seat long after the sessions ended.

InnoTech Austin is a one day focused event where education, innovation, peer-to-peer networking and the latest technology and business solutions are all available specifically for IT professionals. The fourth annual Austin InnoTech assembled the leading business and technology executives in the region for a day of answers to IT issues, real world case studies and is the best chance to see the latest products and solutions that support your business.

Green is a hot topic and a strategic area for all IT organizations and InnoTech Austin is proud to partner with the GTA, an organization at the forefront of innovation in the Green IT space, to help create and support our first dedicated Green IT conference track and Green IT pavilion at the InnoTech conference. — Sean Lowery, Executive Director, Prospera Events.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

Hitachi Data Systems is proud to be the Platinum sponsor of the Green Technology Alliance of Austin (GTA) first information forum, Tuesday, June 3, 8:30 am until 12:45 pm at the Microsoft Technology Center, 9606 North MoPac Expressway, Suite 200. Industry leaders in green technology from Microsoft, Hitachi, IBM and Sychron present on challenges and opportunities in the green IT space.

Austin, TX, June 03, 2008 –(PR.com)– Hitachi Data Systems is proud to be the Platinum sponsor of the Green Technology Alliance of Austin (GTA) first information forum. Read more about Hitachi Data Systems Green solutions here...

Overview: The Green Technology Alliance of Austin (GTA) will hold its first information forum, Tuesday, June 3, 8:30 am until 12:45 pm at the Microsoft Technology Center, 9606 North MoPac Expressway, Suite 200. Industry leaders in green technology from Microsoft, Hitachi, IBM, and Sychron will speak at the event.

Green technology is an imperative today not only because of the challenges facing our planet but because of the challenges facing the people on our planet,” Michelle Naquin, the GTA’s chief executive officer said. We not only need to conserve and protect our resources but we must also find better ways to build economies in disadvantaged areas and sustain and grow the economy in first world countries. The reality is known what isn’t understood is how to do it. Ultimately, building better economies and addressing better usage of our available resources can only happen when individuals and individual organizations understand what needs to be done to conserve resources.

Interview opportunities: Media who wish to interview someone about the growth and viability of green technology in Austin can contact their press officer, listed below. Media members are also welcome and encouraged to come to this forum on June 3.

Additional Event Sponsors:

Microsoft is proud to be a Gold Sponsor and host of the event at the Microsoft Technology Center.

Sychron is proud to sponsor the breakfast, catered by Central Market.

IBM is a proud sponsor and presenter at the first GTA Green IT event.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
michelle.naquin@greentechnologyalliance.org
greentechnologyalliance.org
partner@greentechnologyalliance.org