The GTA hosted a full conference track dedicated to Green IT including a Green IT Pavilion in the InnoTech Austin exhibit area.

Industry experts from across the Green IT spectrum from world class organizations including, Aperio Marketing, Applied Materials, Austin Energy, Center for International Energy and Environmental Policy, ClearCube, Chatsworth Products, Green Planet Energy, IBM, Rackspace, Sun Microsystems, and TechTurn presented on a variety of Green IT topics. The conference program included sessions and panels on greening the datacenter, supporting emerging green technologies, best practices in Green IT evaluation and implementation as well as the first steps in greening your organizations operations.

Dr. Webber opened the day long event with a standing room only opening session on the “economic state of the environment.” He engaged the audience in a rousing discussion on the connections between energy and the economy, and the critical energy technologies of the future that be brought online to solve the problem without upending the economy. The sessions continued with case studies and rousing panel debates on the best approaches for an organization going green. Virtualization was of course discussed but it became clear that the best benefit for green from virtualization is the ability to more effectively track and monitor usage and energy consumption. This and many other valuable insights from the day long series of events kept many in their seat long after the sessions ended.

InnoTech Austin is a one day focused event where education, innovation, peer-to-peer networking and the latest technology and business solutions are all available specifically for IT professionals. The fourth annual Austin InnoTech assembled the leading business and technology executives in the region for a day of answers to IT issues, real world case studies and is the best chance to see the latest products and solutions that support your business.

Green is a hot topic and a strategic area for all IT organizations and InnoTech Austin is proud to partner with the GTA, an organization at the forefront of innovation in the Green IT space, to help create and support our first dedicated Green IT conference track and Green IT pavilion at the InnoTech conference. — Sean Lowery, Executive Director, Prospera Events.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

As a valued part of the Green Technology Alliance, you are invited to attend our Green IT Summit co-hosted @ innoTech Austin, October 16, 2008 at The Austin Convention Center.

Our partnership with the GTA for InnoTech Austin enables our attendees and sponsors to gain first hand exposure and knowledge to products, solutions and best practices in green. — Sean Lowery, Executive Director, Prospera Events.

Don’t forget to visit the GTA at booth 122.

SCHEDULE:

9:30 AM Clean Technology Industry Update

Energy & the Economy: The Critical Energy Technologies of the Future

Michael Webber, Associate Director of the Center for International Energy and Environmental Policy, Jackson School of Geosciences

In this talk, Dr. Webber will give an overview of the modern-day energy problem, the connections between energy and the economy, and the critical energy technologies of the future that be brought online to solve the problem without upending the economy. Basic data, statistics, concepts and humorous anecdotes will be used to convey the key message: something needs to change.

11:00 AM Embracing Change with Green IT: An Applied Materials Case Study

Greg Aldrich, Head of Production Services, Global Information Services, Applied Materials

Applied Materials’ IT organization plays a critical role in helping the company reduce its greenhouse gas emissions. This case study will address how IT is contributing to Applied’s green strategy through innovative programs from the data center to the desk top, from collaboration tools to socially responsible outsourcing.

1:00 PM The Evolving Data Center: From Red To Green

Kevin Harris, Green Infrastructure Architect, IBM

Michelle Noriega, Senior Conservation Program Specialist, Demand Side Management Division, Austin Energy

Troy Toman, Vice President of Operations and Customer Care, Rackspace

Moderated By: David Power, President, Green Planet Energy

Technology vendors are pushing Green Computing, but are they just Green Washing? The challenge for IT executives is to evaluate green initiatives in a context that makes sense for senior management. Green computing strategies should focus on power conservation, energy efficiency, reliability and cost savings.

• What exactly is a “Green Data Center” and how do you get one?
• What other technologies are on the horizon that can potentially help save space, power and cooling?
• What can we do if we can’t start from scratch with a new facility?
• Is outsourcing still a viable model, or are they facing the same issues?

2:30 PM Virtualization: The Key to Greening Your IT Infrastructure

Roger Wheatly, Sun Microsystems

Using more energy efficient CPU’s delivers very small returns relative to reducing energy consumption (2-10% depending on the report). Whereas, virtualization can deliver up to 80% reduction in energy consumption through reducing the number of servers and of course the reduced cooling required. This session will help you build your business case and learn how to leverage virtualization as a key tool in greening your IT infrastructure.

3:30 PM Green Technology: Can It Show You the Green?

Michelle Noriega, Senior Conservation Program Specialist, Demand Side Management Division, Austin Energy

Ian Seaton, Manager, Technology Marketing, Chatsworth Products, Inc.

Mike Barron, Director of Product Marketing, ClearCube Technology

Ray Wolf, Executive Vice President & GM, TechTurn

Moderated By: Matthew Parente, President/Founder, Aperio Marketing, Inc.

The technology showcase panel will highlight several products, platforms, software and technologies from industry leaders that can help you improve your resource utilization, lower costs and even increase your productivity. Understanding the products that are out there is the first step to help you differentiate between marketing versus reality. One of the most critical pieces to evaluating and implementing green technologies in your organization is being able to rate different technologies based on the solution they offer. Learn how to effectively evaluate technology based on the total solution relative of course to sustainability and operational efficiencies.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org