Microsoft, IBM and the Green Technology Alliance (GTA) are proud to co-sponsor this special GTA Green IT mini-conference. Sessions include an overview of the value of optimizing your datacenter, greening your IT infrastructure, case studies in optimized datacenters, and real world strategies for going green… from you!

What exactly is a “Green Data Center” and how do you get one?

Any organization with a server, email and the need to store data is a datacenter…

The fact is that datacenters consume an incredible amount of power, according to Lawrence Berkeley National Laboratory, data centers alone in 2000 used an estimated 12 billion kilowatt hours of electrical power which more than doubled to 23 billion in 2005. That rapid and accelerating power consumption means even a small change could have a huge impact.

The energy consumption of servers and data centers has doubled in the past five years and is expected to almost double again in the next five years, to more than 100 billion kWh, costing about $7.4 billion annually. Existing green IT technologies and strategies could reduce typical server energy use by an estimated 25%, with even greater energy savings possible with advanced technologies.

So what can you do?

Optimize your systems and storage.

Data is at the heart of the datacenter. There are new technologies and systems that not only cost less but are multiple factors more efficient. Additionally, you can reduce archaic and redundant information or software that’s only needed some of the time if at all for a huge impact. How can outsourcing provide a solution for archival information. From consolidation to power management to redesign of the floor plan there are many opportunities to green your datacenter. Our panel of industry experts will offer best practices that can help you make over your datacenter and go from red to green.

• Do blade servers and virtualization really save money?
• What other technologies are on the horizon that can potentially help save space, power and cooling?
• What can we do if we can’t start from scratch with a new facility?
• Is outsourcing still a viable model, or are they facing the same issues?
• Does it make sense to consolidate multiple datacenters into one?

Gartner estimates that power and cooling costs are upwards of 40% of an IT departments operating budget, and that 85% of datacenters are currently running out of power and/or space.

Special Event Notice:
Over the last several months and as a result of all the great solutions and knowledge out there we have learned about we have decided to open up this mini-conference to YOU! For the first time in a GTA event we are including in our conference a round table discussion! The topic… A Solutions Round Table: Green Technologies and Processes That Deliver Value.

SCHEDULE:

8:30-9:00 am Registration & Networking

9:00-9:30 am Session Overview

Green Datacenters: Not Just An Enterprise Solution

Presented by: Michelle Naquin– CEO, Green Technology Alliance

9:30-10:15am Session One

Green IT a Global Imperative

Presented by: Carl Anderson— IBM Fellow/STG CTO Office, IBM Systems & Technology Group

10:30-11:15am Session Two

A Case Study in Innovation: Microsoft’s Green Datacenters

Presented by: Phillip Wheat– Architect Evangelist, Microsoft

11:30-12:30 pm Session Three

A Solutions Round Table: Green Technologies and Processes That Deliver Value

Moderated by: Leslie Keller–Serviceability Engineering, Sun Microsystems

Presented by: YOU!!!

12:30-1:00pm Networking and Q & A

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

As a valued part of the Green Technology Alliance, you are invited to attend our Green IT Summit co-hosted @ innoTech Austin, October 16, 2008 at The Austin Convention Center.

Our partnership with the GTA for InnoTech Austin enables our attendees and sponsors to gain first hand exposure and knowledge to products, solutions and best practices in green. — Sean Lowery, Executive Director, Prospera Events.

Don’t forget to visit the GTA at booth 122.

SCHEDULE:

9:30 AM Clean Technology Industry Update

Energy & the Economy: The Critical Energy Technologies of the Future

Michael Webber, Associate Director of the Center for International Energy and Environmental Policy, Jackson School of Geosciences

In this talk, Dr. Webber will give an overview of the modern-day energy problem, the connections between energy and the economy, and the critical energy technologies of the future that be brought online to solve the problem without upending the economy. Basic data, statistics, concepts and humorous anecdotes will be used to convey the key message: something needs to change.

11:00 AM Embracing Change with Green IT: An Applied Materials Case Study

Greg Aldrich, Head of Production Services, Global Information Services, Applied Materials

Applied Materials’ IT organization plays a critical role in helping the company reduce its greenhouse gas emissions. This case study will address how IT is contributing to Applied’s green strategy through innovative programs from the data center to the desk top, from collaboration tools to socially responsible outsourcing.

1:00 PM The Evolving Data Center: From Red To Green

Kevin Harris, Green Infrastructure Architect, IBM

Michelle Noriega, Senior Conservation Program Specialist, Demand Side Management Division, Austin Energy

Troy Toman, Vice President of Operations and Customer Care, Rackspace

Moderated By: David Power, President, Green Planet Energy

Technology vendors are pushing Green Computing, but are they just Green Washing? The challenge for IT executives is to evaluate green initiatives in a context that makes sense for senior management. Green computing strategies should focus on power conservation, energy efficiency, reliability and cost savings.

• What exactly is a “Green Data Center” and how do you get one?
• What other technologies are on the horizon that can potentially help save space, power and cooling?
• What can we do if we can’t start from scratch with a new facility?
• Is outsourcing still a viable model, or are they facing the same issues?

2:30 PM Virtualization: The Key to Greening Your IT Infrastructure

Roger Wheatly, Sun Microsystems

Using more energy efficient CPU’s delivers very small returns relative to reducing energy consumption (2-10% depending on the report). Whereas, virtualization can deliver up to 80% reduction in energy consumption through reducing the number of servers and of course the reduced cooling required. This session will help you build your business case and learn how to leverage virtualization as a key tool in greening your IT infrastructure.

3:30 PM Green Technology: Can It Show You the Green?

Michelle Noriega, Senior Conservation Program Specialist, Demand Side Management Division, Austin Energy

Ian Seaton, Manager, Technology Marketing, Chatsworth Products, Inc.

Mike Barron, Director of Product Marketing, ClearCube Technology

Ray Wolf, Executive Vice President & GM, TechTurn

Moderated By: Matthew Parente, President/Founder, Aperio Marketing, Inc.

The technology showcase panel will highlight several products, platforms, software and technologies from industry leaders that can help you improve your resource utilization, lower costs and even increase your productivity. Understanding the products that are out there is the first step to help you differentiate between marketing versus reality. One of the most critical pieces to evaluating and implementing green technologies in your organization is being able to rate different technologies based on the solution they offer. Learn how to effectively evaluate technology based on the total solution relative of course to sustainability and operational efficiencies.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org