GTA contracted by EPA to provide grant proposal review services for the EPA’s SBIR program. As part of that contract commercialization review services will be provided on green building technologies. These are the next generation technologies that will change the way we all work, live and go about our daily lives.

With our new role supporting the NSF with their SBIR program, the GTA continues to provide expertise to an ever growing network of organizations, businesses and emerging technology firms. We will continue to provide front line assistance in evaluating market opportunities and commercialization positioning for organizations across the green, clean and sustainability sectors. Our comprehensive services help us connect those with needs with those that offer a solution, thereby accelerating the timeline of adoption for innovation and helping develop the technologies that will succeed in today’s globalized economy. — Michelle Naquin, Green Technology Alliance, Chief Executive Officer.

EPA SBIR Program

The Environmental Protection Agency (EPA) is one of 11 federal agencies that participates in the SBIR Program established by the Small Business Innovation Development Act of 1982. The purpose of this Act was to strengthen the role of small businesses in federally funded R&D and help develop a stronger national base for technical innovation. An SBIR small business is defined as a for-profit organization with no more than 500 employees. In addition, the small business must be independently owned and operated, at least 51 percent owned by U.S. citizens or lawfully admitted resident aliens, not dominant in the field of operation in which it is proposing, and have its principal place of business in the United States. Joint ventures and limited partnerships are eligible for SBIR awards, provided the entity created qualifies as a small business.

EPA issues annual solicitations for Phase I and Phase II research proposals from science and technology-based firms. Under Phase I, the scientific merit and technical feasibility of the proposed concept is investigated. EPA awards firm-fixed-price Phase I contracts of up to $70,000 for 6 months. Through this phased approach to SBIR funding, EPA can determine whether the research idea, often on high-risk advanced concepts, is technically feasible, whether the firm can do high-quality research, and whether sufficient progress has been made to justify a larger Phase II effort.

Phase II contracts are limited to small businesses that have successfully completed their Phase I contracts. The objective of Phase II is to develop and commercialize the Phase I technology. Competitive awards are based on the results of Phase I and the commercialization potential of the Phase II technology. In Phase II, EPA awards contracts of up to $225,000 for two years. EPA also offers up to $120,000 and one additional year as Phase II Options for firms with third party financing for accelerating commercialization or for technologies accepted into an EPA technology verification program.

If you or your organization would like to learn more about SBIR/STTR programs, feel free to contact us at partner@greentechnologyalliance.org. Let us know how we can support you.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions. The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of organizations in the green, clean and sustainable space. In early 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Heath P. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

PROMOTING EUROPEAN INNOVATION

Innovation Days is an event organised by the Portuguese Innovation Agency, AdI (Agência de Inovação). It aims to promote the results of successful market-oriented R&D projects, boosting their economic exploitation and promoting new partnerships between companies, researchers and investors.

Innovation Days offers:

• An interactive exhibition of R&D Project Results that have reached the market, or are close to the market, with innovative products and services
• An open air demonstration of technologies
• A parallel programme of international conferences, workshops and brokerage events to promote the international valorisation of the results exhibited and new R&D projects.

As 2008-2009 Chair of EUREKA, Portugal has decided to expand the event to attract exhibitors, public and media from Europe and beyond. This aims to meet the Portuguese EUREKA Chairmanship objective of raising the visibility of the EUREKA label and promoting the importance of trans-frontier R&D for European competitiveness.

Heath Naquin, COO and co-founder of the Green Technology Alliance (GTA) will be presenting on market opportunity analysis and effective technology commercialization assessment strategies.


Special Session Title: Technology and Market Assessment

A workshop on the basics of effective marketing, creating a written one-page “pitch,” and application of these ideas to globally assess your technology and market potential. We will actively work on pitching and assessing your technologies during the workshop.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In early 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Heath P. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

This special event is Platinum Sponsored by Hitachi Data Systems. Microsoft and the Green Technology Alliance (GTA) are proud to co-host this special GTA Green IT mini-conference. Green positively impacts the bottom line when the focus is on efficiency. The reality is that regardless of the reason we all have to do more with less. But how do you do that without knowledge sharing?

The answer is you can’t, so the GTA is organizing our first Ecologic Dialogue™ event. Whether you have been to one our events or haven’t been able to make it before this is a CAN NOT miss opportunity. (Ecologic Dialogue is our model for facilitated knowledge sharing.)

When Can Green Positively Impact Your Bottom Line?

A FREE GTA special event dedicated to The Positive Economics of Efficiency Innovations.

Platinum sponsored by Hitachi Data Systems.

Hosted by the GTA and Microsoft

GTA is hosting our first Ecologic DialogueTM event. Ecologic Dialogue is our model for facilitated knowledge sharing based on systems theory. Ecologic Dialogue is one of our organization’s key guiding principles. The principle that we are all part of the solution, ANY SOLUTION. The principle that we each hold a piece of the whole. These pieces of knowledge we hold can only increase human development when we come together to share what we know and understand with others. This isn’t an esoteric idea to create a method for talking about the topic of green, ecology or even systems theory.

Ecologic Dialogue is about bringing people together that need to see value and results from their green initiatives, internal or external, and helping all of us find better more efficient ways to make decisions, operate our businesses and build our economy with a REAL foundation.

This special event is headed by a keynote from an industry leader committed to green from the inside out– Hitachi Data Systems. The keynote will be followed by a series of diverse conversations facilitated via expert moderated open discussion. This unique event will be based on YOU; ensuring that your needs, questions and concerns are addressed by a range of experts across the green industry. Two focused sessions will cover 1) developing green organizational infrastructures and 2) implementing green solutions, technologies and processes. Learn about the technologies and tools that will help you develop a Green strategy that delivers real business value.

This special Ecologic Dialogue GTA event will bring back by popular demand… Mr. Dean Campbell. Mr. Campbell will present a HDS Special Keynote: Hitachi Data Systems a Case Study in Alignment: Building Green Storage Economics in Trying Times. Mr. Campbell will focus on solutions that Deliver Value, Efficiency and ROI. When it comes to accommodating the rapid growth of management, storage, and archiving of data, environmental issues are now everyone’s concern as organizations of all sizes struggle to keep pace in matching their storage needs with business requirements.

The Hitachi Data Systems (HDS) three-fold strategy for achieving their goals is: designing, manufacturing, and supporting environmentally-friendly storage infrastructures throughout their entire life cycle—including end-of-life disposal. Excerpt from HDS whitepaper… The popular calling to ‘do more with less’ has been leading IT users to prioritize infrastructure purchases based on cost containment for some time; now, however, the call is more urgent and requires more imagination. Download HDS Whitepaper Now!!

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

Greening Innovation…Innovating Green

The green industry regardless of sector requires innovation and entrepreneurship strategies focused on viable commercialization opportunities. Microsoft and the Green Technology Alliance (GTA) are proud to sponsor this special innovation and entrepreneurship mini-conference.

Accelerating Innovation, Entrepreneurship and Opportunity

One technology may have many opportunities to develop funding, deliver a product and go to market. Different markets present different opportunities and that is the key to success according to global innovation expert, Heath Naquin, co-founder and COO of the GTA. The complexity of today’s global marketplace means that there is more opportunity than ever before but channeling that opportunity into viability is key.

Don’t miss this special opportunity to see Heath’s popular session, Evaluation, Validation and Opportunity: Strategies For Discovering The Real Value For Your Customers And Partners. This GTA I&E mini-conference will provide a strategic overview of the three key integrated aspects of driving an innovation to market.

The key is to access the viability of an innovation relative to the market. Sounds straightforward, but how do you access the true market viability of a technology? Through an integrated approach that addresses the three interdependent areas of technology commercialization. This special GTA event will offer more than just theory it will focus on real programs and opportunities to validate and effectively commercialize new technologies.

1. Technology evaluation and validation of IP relative to market opportunity.
2. Programs and partners that can accelerate your development cycle and time to market.
3. Proven strategies to develop real global opportunity.

Special Sessions and Presenters

Special Guest: The GTA is proud to welcome Reed Benet the new Director of the Clean Energy Division, Austin Technology Incubator (ATI).Mr. Benet will present a unique and valuable perspective on the conference topics and provide an overview of the vision and future direction the ATI Clean Energy group will take.

Reed M. Benet has spent over a decade founding, funding, consulting to, or leading venture capital backed start-ups in cleantech, high-tech, and the life sciences. He is the co-inventor on four patents, an in-licensor of university technologies into his start-ups, and the out-licensor of these technologies to major corporate partners. His first venture capital backed start-up was sold to Eastman Chemical. His educational path includes an ongoing A.B.D. Ph.D. in the College of Engineering at the University of California Davis — with a focus on alternative fuels, vehicles and energy– an M.B.A. from Harvard Business School, and an A.B. from Princeton University.

Special Session: Microsoft’s new technology accelerator program– BizSpark. The GTA is proud to host a special information session within the conference on Microsoft’s new and innovative BizSpark program.

BizSpark is uniquely designed to accelerate a start-ups success by providing fast, affordable access to current, full-featured Microsoft tools and technologies, plus production licensing for hosted solutions. For support, BizSpark unites a global community of technology and entrepreneurial experts who can guide you through the hurdles of growing a new business. This unique community offers opportunity for both start-ups and business partners to help support the accelerated success of new technologies.

Conference Topics

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

2009 The Power of One. The Power of Many.

Come join us for an inspiring day that will energize and renew the power of you! Learn ways to expand your sphere of influence in your work, your personal life, your community, and the world.

A special one day conference event sponsored by Austin’s AWT, is February 27, 2009. This year’s Women’s Business Conference includes keynote addresses from Nancy Graves, the Signature Coach and Consultant of Margaret Keys, and Marilyn Johnson, Vice President for Market Development at IBM. You’ll also be able to choose your own adventure with the offering of break out sessions, speed coaching and mentoring, a technology demo lab, networking, and exhibits from our generous sponsors. Continental breakfast and lunch are included in the price of admission, as well as coffee and snacks to keep you going.

Michelle Naquin, CEO and co-founder of the Green Technology Alliance (GTA) will be presenting on how green can be part of a positive power structure and help you and your organization succeed.

Special Session Title: Green Power

In the immortal words of Kermit the Frog, “It’s not easy bein’ green.” Today, it’s more important than ever that we build sustainability into all elements of our lives. Addressing better usage of our available resources can only happen when individuals and organizations understand what needs to be done and how to do it. This session provides powerful knowledge of the business value and trends emerging in the green arena, and helps identify success factors to begin building green into all areas of your organization’s operations and development. Regardless of your organizational role, improving efficiencies and reducing costs will help ensure the success of your company, your career and, ultimately, our planet.
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About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In early 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

Green Technology Alliance (GTA) Founder Chosen as Featured Panelist on Green Technology for Affiniscape National Partner Conference.

Green Technology Alliance (GTA) founder Heath Naquin has been selected as a featured panelist for the Affiniscape National Partner Conference. He will be speaking on organizational best practices related to the adoption of green technologies.

We are excited and honored to have Heath serve as a panelist for the Affiniscape National Partner Conference, states Michelle Naquin, Green Technology Alliance, Chief Executive Officer. “Education and awareness on the impacts of green technologies across organizations is critical to the successful adoption of green business practices.

Affiniscape is the leading source for technology, revenue services and affinity programs in the association industry. Committed to delivering superior offerings, Affiniscape collaborates with its partners to help them increase revenue, improve efficiency and increase member loyalty. With more than 100 combined years of deep industry expertise, business resources and a proven track record, Affiniscape can mobilize the right people, talents and technologies to help associations realize the value of their network. Affiniscape currently works with over 650 association partners making it one of the most trusted brand in the industry.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In early 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

Microsoft, IBM and the Green Technology Alliance (GTA) are proud to co-sponsor this special GTA Green IT mini-conference. Sessions include an overview of the value of optimizing your datacenter, greening your IT infrastructure, case studies in optimized datacenters, and real world strategies for going green… from you!

What exactly is a “Green Data Center” and how do you get one?

Any organization with a server, email and the need to store data is a datacenter…

The fact is that datacenters consume an incredible amount of power, according to Lawrence Berkeley National Laboratory, data centers alone in 2000 used an estimated 12 billion kilowatt hours of electrical power which more than doubled to 23 billion in 2005. That rapid and accelerating power consumption means even a small change could have a huge impact.

The energy consumption of servers and data centers has doubled in the past five years and is expected to almost double again in the next five years, to more than 100 billion kWh, costing about $7.4 billion annually. Existing green IT technologies and strategies could reduce typical server energy use by an estimated 25%, with even greater energy savings possible with advanced technologies.

So what can you do?

Optimize your systems and storage.

Data is at the heart of the datacenter. There are new technologies and systems that not only cost less but are multiple factors more efficient. Additionally, you can reduce archaic and redundant information or software that’s only needed some of the time if at all for a huge impact. How can outsourcing provide a solution for archival information. From consolidation to power management to redesign of the floor plan there are many opportunities to green your datacenter. Our panel of industry experts will offer best practices that can help you make over your datacenter and go from red to green.

• Do blade servers and virtualization really save money?
• What other technologies are on the horizon that can potentially help save space, power and cooling?
• What can we do if we can’t start from scratch with a new facility?
• Is outsourcing still a viable model, or are they facing the same issues?
• Does it make sense to consolidate multiple datacenters into one?

Gartner estimates that power and cooling costs are upwards of 40% of an IT departments operating budget, and that 85% of datacenters are currently running out of power and/or space.

Special Event Notice:
Over the last several months and as a result of all the great solutions and knowledge out there we have learned about we have decided to open up this mini-conference to YOU! For the first time in a GTA event we are including in our conference a round table discussion! The topic… A Solutions Round Table: Green Technologies and Processes That Deliver Value.

SCHEDULE:

8:30-9:00 am Registration & Networking

9:00-9:30 am Session Overview

Green Datacenters: Not Just An Enterprise Solution

Presented by: Michelle Naquin– CEO, Green Technology Alliance

9:30-10:15am Session One

Green IT a Global Imperative

Presented by: Carl Anderson— IBM Fellow/STG CTO Office, IBM Systems & Technology Group

10:30-11:15am Session Two

A Case Study in Innovation: Microsoft’s Green Datacenters

Presented by: Phillip Wheat– Architect Evangelist, Microsoft

11:30-12:30 pm Session Three

A Solutions Round Table: Green Technologies and Processes That Deliver Value

Moderated by: Leslie Keller–Serviceability Engineering, Sun Microsystems

Presented by: YOU!!!

12:30-1:00pm Networking and Q & A

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

The GTA hosted a full conference track dedicated to Green IT including a Green IT Pavilion in the InnoTech Austin exhibit area.

Industry experts from across the Green IT spectrum from world class organizations including, Aperio Marketing, Applied Materials, Austin Energy, Center for International Energy and Environmental Policy, ClearCube, Chatsworth Products, Green Planet Energy, IBM, Rackspace, Sun Microsystems, and TechTurn presented on a variety of Green IT topics. The conference program included sessions and panels on greening the datacenter, supporting emerging green technologies, best practices in Green IT evaluation and implementation as well as the first steps in greening your organizations operations.

Dr. Webber opened the day long event with a standing room only opening session on the “economic state of the environment.” He engaged the audience in a rousing discussion on the connections between energy and the economy, and the critical energy technologies of the future that be brought online to solve the problem without upending the economy. The sessions continued with case studies and rousing panel debates on the best approaches for an organization going green. Virtualization was of course discussed but it became clear that the best benefit for green from virtualization is the ability to more effectively track and monitor usage and energy consumption. This and many other valuable insights from the day long series of events kept many in their seat long after the sessions ended.

InnoTech Austin is a one day focused event where education, innovation, peer-to-peer networking and the latest technology and business solutions are all available specifically for IT professionals. The fourth annual Austin InnoTech assembled the leading business and technology executives in the region for a day of answers to IT issues, real world case studies and is the best chance to see the latest products and solutions that support your business.

Green is a hot topic and a strategic area for all IT organizations and InnoTech Austin is proud to partner with the GTA, an organization at the forefront of innovation in the Green IT space, to help create and support our first dedicated Green IT conference track and Green IT pavilion at the InnoTech conference. — Sean Lowery, Executive Director, Prospera Events.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

As a valued part of the Green Technology Alliance, you are invited to attend Computerworld’s Green IT Symposium, September 17-18, 2008 at The Gaylord National Resort and Convention Center in National Harbor , MD (10 miles south of Washington , DC ).
***SPECIAL OFFER***

The GTA is a media sponsor for Computer World premier Green IT Symposium. We are pleased to offer our members the opportunity to Register today and be one of the first 100 people to receive a complimentary registration (valued at $595) to attend the conference. To register with this complimentary offer, please visit: http://www.greenitsymposium.com/Registration/gta

What we’ll cover:

While the lower costs and environmental benefits associated with greener IT have long been proven, power consumption by the world’s data centers has doubled since 2000 and continues to grow. What’s more, this doesn’t consider the footprint of technology outside the data center. So what are world-class CIOs and their teams doing to curb power consumption, environmental danger, and ongoing costs? How are early adopters of green IT philosophies creating and managing their green IT game plan? And what regulatory requirements are moving the conversation beyond social responsibility to required action?

Why you should attend:

Whether your priorities are to lower costs, comply with regulations, outline a green IT strategy for your entire organization, or to simply find out why 80% of IT executives say green IT is of growing importance to their organization, Computerworld’s Green IT Symposium will help.

When you attend, you’ll hear how leading IT executives are meeting these objectives, and you’ll network with peers who face the same challenges and opportunities.

Top Green IT Presenters Include:

• AUSTIN ENERGY: Andres Carvallo, Chief Information Officer
• DISCOVERY COMMUNICATIONS: Dave Kline, Chief Information Officer
• HIGHMARK: Mark Wood, Director, Data Center Infrastructure
• MARRIOTT: Dan Blanchard, Vice President, Enterprise Operations
• PACIFIC GAS & ELECTRIC: Patrick Lawicki, Senior Vice President and Chief Information Officer
• PERKINS + WILL: Richard Nitzsche, Chief Information Officer, AA LEED AP
• STANFORD UNIVERSITY : Jonathan Koomey, Ph.D., Project Scientist, Lawrence Berkeley National Laboratory and Consulting Professor
• WACHOVIA: Jacob Hall, Vice President and Chief Architect, Corporate Investment Banking
• U.S. ENVIRONMENTAL PROTECTION AGENCY: Andrew Fanara, Team Leader, ENERGY STAR® Product Specifications Development Group

See the latest agenda

Call for Nominations: “Best Practices in Green IT” Awards:

Computerworld’s Green IT Symposium, is seeking IT user-organization case study submissions for its “Best Practices in Green IT” Awards Program. Award nominations will now be accepted until August 1st, 2008 and can be made at: http://bestpractices.computerworld.com/2008/GreenIT/

We look forward to seeing you at Computerworld’s Green IT Symposium this September in National Harbor , MD !

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In early 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

Microsoft and the Green Technology Alliance (GTA) are proud to co-sponsor this special event. Learn the current trends in green positioning, branding, consulting and sales to help you better position your company. You will also learn how to apply these trends when creating your market proposition and value so that you can build a strong customer base.

Special workshop sessions will help you learn how to create a customized marketing and integrated customer development program that helps you build “gold customers” and “bridge the credibility gap.”

Session One: Bridging the Credibility Gap: Collaborative Strategies to Deliver Real Value for Your Customers and Partners

While the marketplace seems to be asking for more earth-friendly products, all too often, claims of “green” and “eco-friendly” are dismissed as marketing puffery or are perceived as too experimental (or too expensive) to effectively do the job. And despite the need for green offerings, the customer frequently cites “price” as the biggest determining factor in the decision process. But if you lower prices to stimulate sales, your profits shrink. In essence, your client doesn’t trust that you will be able to deliver on the promise in your sales pitch.

Of course, you can try and hammer home your point through negotiation. Yet, usually the seller will lose; and almost always result in a discounted price. However, there is another path: bridge the credibility gap by communicating a real value.

Join us for this session to learn how to get your clients to understand and believe in the superior value of your offerings. You will learn how to communicate a compelling customer value proposition and explain how your offerings outmatch your rivals on points that matter most to your customer.

Session Two: Go for the Gold: How to Find, Get & Keep Gold Clients

Lead generation is more than numbers. And it is not just about sales and marketing. The wrong clients mean money going out and money left on the table. But, you can spend less and keep more. Learn the Diener-Triplett process on how to find, get and keep the “gold”. Find out how to avoid or get rid of those “lead” and “concrete” prospects and clients that drag you down. (We’ve all had them.)

See how to use appropriate pricing to help seal the deal. Discover what else you can do to keep the right clients coming back and bringing or referring the “right” friends.

Speaker Bios

Matthew Parente

Matthew Parente is the President of Aperio Marketing a full service new media marketing firm. For over 7 years Matthew Parente has focused on what makes a successful marketing initiative. His experience spans the full marketing process. Over the years, Matthew learned that successful businesses are the ones that implement marketing well. The foundation of his marketing philosophy begins with the belief that marketing, especially for small- and medium-sized organizations, should be results oriented, measurable, and fully tracked.

Matthew shares his knowledge frequently by speaking at industry events, educational seminars, through his blog The Illusion of Communication, and contributing articles to various publications.

Dr. Jan Triplett

Jan Triplett, Ph.D. is the Chief Operating Officer of the Business Success Center (BSC). The BSC provides individual guidance and support through its virtual incubator for owners of existing businesses who want to get their business turned around, under control or to maximize assets.

The BSC produces measurable results using a matrix of required tasks for each area of business at each level of success from idea, through survival to transference. Dr. Triplett is a Certified Technical Advisor for the National Community Reinvestment Coalition and a frequent keynote speaker and workshop presenter.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org