Our Special VIP IBM Green Solutions event will start with networking and breakfast then introductions from IBM leadership on their commitment to green and the GTA. The special emphasis of this event is effectively evaluating and implementing Green Technology that demonstrates and delivers a strong ROI.

A VIP event for senior level IT and business decision makers. Sponsored by IBM, and the Green Technology Alliance.

Green technology is an imperative today not only because of the challenges facing our planet but because of the challenges facing the people on our planet. We not only need to conserve and protect our resources but we must also find better ways to build economies in disadvantaged areas and sustain and grow the economy in first world countries. The reality is known what isn’t understood is how to do it. IBM has a special commitment to green and has developed software, hardware and new platforms that can offer unique efficiences. The GTA is proud to offer this special pre-release sneak peek at some of the new programs and products IBM will be launching. This is a must attend event for senior executives looking for next generation solutions to deploy, build, develop or offer.

Customers, ISV and Reseller partners are invited to this unique event. Learn about IBM’s new Green Programs, includes new products and platforms, services and programs targeted at delivering new and of course green datacenter efficiencies. Join us for a special preview of IBM’s Project Big Green and other programs unique to the IBM Innovation Center.

The GTA is proud to offer this special pre-release sneak peek at some of the new programs and products IBM will be launching, Michelle Naquin, CEO of the Green Technology Alliance. This is a must attend event for senior executives looking for next generation solutions to deploy, build, develop or offer.

IBM has collected a diverse set of technologies and services that offer real tools and solutions to the problems facing organizations today– how to do more with less. These solutions offer efficiencies to organizations that span the full spectrum of operational requirements. The event will include a tour of IBM’s Austin DEMOCentral their very own green datacenter (in progress).

This special VIP event will conclude with more networking and a catered lunch in the executive briefing center. Please note: Space is extremely limited and registrations must be confirmed. Please fill out the registration form to apply for your VIP pass to this special event.

SCHEDULE:

08:30-09:00 Continental Breakfast

09:00-09:10 IBM Innovation Center Overview

09:10-09:30 Welcome and Intro

09:30-10:30 Presentation: Partnering with IBM on a Green strategy for your IT solutions.

10:30-12:00 IBM Austin DEMOcentral: Green Datacenter Tour

12:15-1:15 Lunch

Cost: Free

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In early 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

The GTA hosted a full conference track dedicated to Green IT including a Green IT Pavilion in the InnoTech Austin exhibit area.

Industry experts from across the Green IT spectrum from world class organizations including, Aperio Marketing, Applied Materials, Austin Energy, Center for International Energy and Environmental Policy, ClearCube, Chatsworth Products, Green Planet Energy, IBM, Rackspace, Sun Microsystems, and TechTurn presented on a variety of Green IT topics. The conference program included sessions and panels on greening the datacenter, supporting emerging green technologies, best practices in Green IT evaluation and implementation as well as the first steps in greening your organizations operations.

Dr. Webber opened the day long event with a standing room only opening session on the “economic state of the environment.” He engaged the audience in a rousing discussion on the connections between energy and the economy, and the critical energy technologies of the future that be brought online to solve the problem without upending the economy. The sessions continued with case studies and rousing panel debates on the best approaches for an organization going green. Virtualization was of course discussed but it became clear that the best benefit for green from virtualization is the ability to more effectively track and monitor usage and energy consumption. This and many other valuable insights from the day long series of events kept many in their seat long after the sessions ended.

InnoTech Austin is a one day focused event where education, innovation, peer-to-peer networking and the latest technology and business solutions are all available specifically for IT professionals. The fourth annual Austin InnoTech assembled the leading business and technology executives in the region for a day of answers to IT issues, real world case studies and is the best chance to see the latest products and solutions that support your business.

Green is a hot topic and a strategic area for all IT organizations and InnoTech Austin is proud to partner with the GTA, an organization at the forefront of innovation in the Green IT space, to help create and support our first dedicated Green IT conference track and Green IT pavilion at the InnoTech conference. — Sean Lowery, Executive Director, Prospera Events.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

As a valued part of the Green Technology Alliance, you are invited to attend our Green IT Summit co-hosted @ innoTech Austin, October 16, 2008 at The Austin Convention Center.

Our partnership with the GTA for InnoTech Austin enables our attendees and sponsors to gain first hand exposure and knowledge to products, solutions and best practices in green. — Sean Lowery, Executive Director, Prospera Events.

Don’t forget to visit the GTA at booth 122.

SCHEDULE:

9:30 AM Clean Technology Industry Update

Energy & the Economy: The Critical Energy Technologies of the Future

Michael Webber, Associate Director of the Center for International Energy and Environmental Policy, Jackson School of Geosciences

In this talk, Dr. Webber will give an overview of the modern-day energy problem, the connections between energy and the economy, and the critical energy technologies of the future that be brought online to solve the problem without upending the economy. Basic data, statistics, concepts and humorous anecdotes will be used to convey the key message: something needs to change.

11:00 AM Embracing Change with Green IT: An Applied Materials Case Study

Greg Aldrich, Head of Production Services, Global Information Services, Applied Materials

Applied Materials’ IT organization plays a critical role in helping the company reduce its greenhouse gas emissions. This case study will address how IT is contributing to Applied’s green strategy through innovative programs from the data center to the desk top, from collaboration tools to socially responsible outsourcing.

1:00 PM The Evolving Data Center: From Red To Green

Kevin Harris, Green Infrastructure Architect, IBM

Michelle Noriega, Senior Conservation Program Specialist, Demand Side Management Division, Austin Energy

Troy Toman, Vice President of Operations and Customer Care, Rackspace

Moderated By: David Power, President, Green Planet Energy

Technology vendors are pushing Green Computing, but are they just Green Washing? The challenge for IT executives is to evaluate green initiatives in a context that makes sense for senior management. Green computing strategies should focus on power conservation, energy efficiency, reliability and cost savings.

• What exactly is a “Green Data Center” and how do you get one?
• What other technologies are on the horizon that can potentially help save space, power and cooling?
• What can we do if we can’t start from scratch with a new facility?
• Is outsourcing still a viable model, or are they facing the same issues?

2:30 PM Virtualization: The Key to Greening Your IT Infrastructure

Roger Wheatly, Sun Microsystems

Using more energy efficient CPU’s delivers very small returns relative to reducing energy consumption (2-10% depending on the report). Whereas, virtualization can deliver up to 80% reduction in energy consumption through reducing the number of servers and of course the reduced cooling required. This session will help you build your business case and learn how to leverage virtualization as a key tool in greening your IT infrastructure.

3:30 PM Green Technology: Can It Show You the Green?

Michelle Noriega, Senior Conservation Program Specialist, Demand Side Management Division, Austin Energy

Ian Seaton, Manager, Technology Marketing, Chatsworth Products, Inc.

Mike Barron, Director of Product Marketing, ClearCube Technology

Ray Wolf, Executive Vice President & GM, TechTurn

Moderated By: Matthew Parente, President/Founder, Aperio Marketing, Inc.

The technology showcase panel will highlight several products, platforms, software and technologies from industry leaders that can help you improve your resource utilization, lower costs and even increase your productivity. Understanding the products that are out there is the first step to help you differentiate between marketing versus reality. One of the most critical pieces to evaluating and implementing green technologies in your organization is being able to rate different technologies based on the solution they offer. Learn how to effectively evaluate technology based on the total solution relative of course to sustainability and operational efficiencies.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

KUT the local Austin NPR radio station posted a spot on the GTA Go Green Conference with several quotes from attendees.

Going green is a trend that small businesses, as well Fortune 500 companies will be moving towards– and keeping.

Organizers of an Austin conference hope that more companies will start going green in all aspects of the business world. The “Go Green Now” conference is the first of its kind in Austin.

Hear the clip…

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

The need to conserve resources and operate more efficiently is known. What is missing is how to do it. Knowledge is the key. Join us at this unique one day event and gain valuable tools, strategies, processes and more on how to help your organization “Go Green Now!”

This Green Technology Alliance (GTA) one day conference event is Platinum Sponsored by Hitachi Data Systems. This unique event is focused on providing real world strategies and tools for helping your organization Go Green Now! across your entire operation—whether a start-up or a Fortune 100 company.

Sourcing green technology is an imperative today not only because of the challenges facing our planet but because of the challenges facing the people on our planet. Addressing better usage of our available resources can only happen when individuals and individual organizations understand what needs to be done and more importantly how to do what can be done.

Resource scarcity impacts us all.

The reasons for building sustainability into our business processes and our buying decisions are pretty black and white, says Michelle Naquin, CEO of the Green Technology Alliance. They are as economic as they are environmental. We all have to do more with less in order to address the issues we face today as well as those we will face tomorrow.

Individuals and organizations need to conserve resources while improving their bottom line. Learn how to address better usage of your available resources both as individuals and as organizations. Green and clean are not separate needs instead they represent the opportunities for companies to purchase, develop, launch and implement more sustainable buying decisions and business processes.

Consequently, the Go Green Now! conference will blend both clean and green across two critical areas, current and emerging technologies.

Green, Clean and Sustainable…

The hype around green, clean and even sustainable technologies has created a proliferation of terms that can be more confusing than helpful. The hype is there because people realize that this area is critical. The issue is that hype and confusion don’t automatically lead to understanding, knowledge sharing and ultimately the change in practices and processes.

Join us August 13th to learn more about how to separate the hype from reality regardless of the technology.

Go Green Now!

The conference will offer industry expert advice on a variety of topics including:

• Green and clean technologies that can help your organization conserve resources and positively impact your bottom line.
• The critical integrated elements required to commercialize green/clean tech including global markets, IP, the investment community and more.
• Strategies, tools, and processes you can use to green your organization, including simple steps you can take to begin greening your organization today.
• The strategic opportunities and challenges in the green/clean sector to help you accelerate the launch of green/clean products, services, and technology(s).

Join us for this unique one day conference event in Austin, Texas on August 13th, 2008.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.