GTA contracted by EPA to provide grant proposal review services for the EPA’s SBIR program. As part of that contract commercialization review services will be provided on green building technologies. These are the next generation technologies that will change the way we all work, live and go about our daily lives.

With our new role supporting the NSF with their SBIR program, the GTA continues to provide expertise to an ever growing network of organizations, businesses and emerging technology firms. We will continue to provide front line assistance in evaluating market opportunities and commercialization positioning for organizations across the green, clean and sustainability sectors. Our comprehensive services help us connect those with needs with those that offer a solution, thereby accelerating the timeline of adoption for innovation and helping develop the technologies that will succeed in today’s globalized economy. — Michelle Naquin, Green Technology Alliance, Chief Executive Officer.

EPA SBIR Program

The Environmental Protection Agency (EPA) is one of 11 federal agencies that participates in the SBIR Program established by the Small Business Innovation Development Act of 1982. The purpose of this Act was to strengthen the role of small businesses in federally funded R&D and help develop a stronger national base for technical innovation. An SBIR small business is defined as a for-profit organization with no more than 500 employees. In addition, the small business must be independently owned and operated, at least 51 percent owned by U.S. citizens or lawfully admitted resident aliens, not dominant in the field of operation in which it is proposing, and have its principal place of business in the United States. Joint ventures and limited partnerships are eligible for SBIR awards, provided the entity created qualifies as a small business.

EPA issues annual solicitations for Phase I and Phase II research proposals from science and technology-based firms. Under Phase I, the scientific merit and technical feasibility of the proposed concept is investigated. EPA awards firm-fixed-price Phase I contracts of up to $70,000 for 6 months. Through this phased approach to SBIR funding, EPA can determine whether the research idea, often on high-risk advanced concepts, is technically feasible, whether the firm can do high-quality research, and whether sufficient progress has been made to justify a larger Phase II effort.

Phase II contracts are limited to small businesses that have successfully completed their Phase I contracts. The objective of Phase II is to develop and commercialize the Phase I technology. Competitive awards are based on the results of Phase I and the commercialization potential of the Phase II technology. In Phase II, EPA awards contracts of up to $225,000 for two years. EPA also offers up to $120,000 and one additional year as Phase II Options for firms with third party financing for accelerating commercialization or for technologies accepted into an EPA technology verification program.

If you or your organization would like to learn more about SBIR/STTR programs, feel free to contact us at partner@greentechnologyalliance.org. Let us know how we can support you.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions. The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of organizations in the green, clean and sustainable space. In early 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Heath P. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

PROMOTING EUROPEAN INNOVATION

Innovation Days is an event organised by the Portuguese Innovation Agency, AdI (Agência de Inovação). It aims to promote the results of successful market-oriented R&D projects, boosting their economic exploitation and promoting new partnerships between companies, researchers and investors.

Innovation Days offers:

• An interactive exhibition of R&D Project Results that have reached the market, or are close to the market, with innovative products and services
• An open air demonstration of technologies
• A parallel programme of international conferences, workshops and brokerage events to promote the international valorisation of the results exhibited and new R&D projects.

As 2008-2009 Chair of EUREKA, Portugal has decided to expand the event to attract exhibitors, public and media from Europe and beyond. This aims to meet the Portuguese EUREKA Chairmanship objective of raising the visibility of the EUREKA label and promoting the importance of trans-frontier R&D for European competitiveness.

Heath Naquin, COO and co-founder of the Green Technology Alliance (GTA) will be presenting on market opportunity analysis and effective technology commercialization assessment strategies.


Special Session Title: Technology and Market Assessment

A workshop on the basics of effective marketing, creating a written one-page “pitch,” and application of these ideas to globally assess your technology and market potential. We will actively work on pitching and assessing your technologies during the workshop.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In early 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Heath P. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

GTA co-founders appointed Green Enterprise Thought Leaders for Business Trends Quarterly as part of the addition of Green Enterprise as a fundamental and yet innovative business strategy to their well regarded line up of key topics on trends in business management.

Green Technology Alliance (GTA) founder and CEO, Michelle C. Naquin and GTA founder and COO, Heath P. Naquin, have both been honored by Business Trends Quarterly by being named Green Enterprise thought leaders (see profile and more information here).

BTQuarterly has a global network of executives, scientists, engineers, attorneys, consultants and other professionals, that deliver expertise and decision-making analysis of top business strategies to business, government and investment leaders from around the world.

We are very proud about our appointment as thought leaders for the Business Trends Quarterly Green Enterprise advisory board. We look forward to improving decision-making and accelerating business innovation by educating the business and investment leaders shaping our industry. — Michelle C. Naquin

Thought leaders whose backgrounds match a current need will then be invited to participate in a consultation, survey, meeting, panel, discussion or interview. At times thought leaders are asked to host a panel discussion as an expert moderator.

Green Enterprise Best Practices

Michelle C. Naquin, CEO of the Green Technology Alliance was invited to become a thought leader by Business Trends Quarterly in recognition of her first-hand knowledge of the Green IT industry in general, and her insight into the direction of many leaders in the Green IT industry including vendors and first adopters.

As the CEO and more often as the Chief Strategy Officer of the GTA, Ms. Naquin consults with business and investment leaders from around the world who want to be better informed on Green industry topics and who are looking for continuing education on best practices, allowing them to make better informed decisions.

Green Industry Direction

Heath P. Naquin, COO of the Green Technology Alliance was invited to become a thought leader by the Business Trends Quarterly in recognition of his direct interaction with multiple international technology development programs from around the globe, including Chile, Egypt, India, Portugal, and Mexico. He is regularly asked to instruct and train program staff on commercialization analysis, development of funding proposals, and trends in the industry relative to all things innovative.

As the COO of the GTA, Mr. Naquin consults with emerging technology programs from around the globe including the National Science Foundation (NSF), the Egyptian Science and Technology Development Fund (STDF), Portugal’s University Technology Enterprise Network (UTEN) projects among many others. Heath often is directly involved with the commercial evaluation of emerging technologies across the green, clean and sustainability sectors giving him unique insight into market trends, R&D and funding priorities across the industry.

Business Trends Quarterly (part of Analysts in Media portfolio)

Business and investment leaders trust BTQ for advice about industry trends, particularly as it relates to business strategy, and all types of innovation including technological. The goal of BTQ is to encourage a meaningful dialog across the industry through interaction with thought leaders, key decision makers, technology analysts, innovation experts and business consultants to not only address business and technology challenges but forecast industry trends.

Business Trends Quarterly establishes a dynamic forum where business strategy experts and IT decision-makers unite to analyze existing enterprise systems and challenges from an IT solutions standpoint. BTQ continues to supply senior-level decision-makers with on-demand, real life business experience and leading industry research to address the needs of a diverse and consistently changing marketplace.

Audience Reach and Scope

Business Trends Quarterly magazine is distributed to 35,000 business and technology decision-makers in mid-large organizations, throughout all major industries, on a by-name and job title basis. Our audience is comprised of the individuals actively involved in establishing and managing corporate IT investments.

Editorial Focus

Business Trends Quarterly magazine provides senior level business and technology executives with in-depth analysis of, and key insight in to market trends and innovative technologies.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Green Technology Alliance (GTA) COO Selected To Return as a SBIR Phase I Commercial Reviewer for the National Science Foundation.

Green Technology Alliance (GTA) founder and COO, Heath P. Naquin, has been selected as a commercial reviewer for a Phase I Small Business Innovation and Research (SBIR) panel with the National Science Foundation (NSF). The panel will be held on March 10th with a focus on Engineered Materials.

The panel will draw commercialization and subject matter experts from across the country to review proposals for technical accuracy and economic viability. Approved proposals will be awarded research and limited operational funds targeted at helping small businesses develop cutting edge, innovative technologies with a focus on commercialization. Commercial Review is an important part of the SBIR process ensuring that tax dollars are wisely invested in technologies that have significant potential for commercial viability.

We are excited and honored to have Heath return and serve as a commercial reviewer for the NSF, Michelle Naquin, Green Technology Alliance, Chief Executive Officer. “Programs like the NSF SBIR Grant program help ensure that start-up businesses are able to get the funding they need to complete critical research into their technologies on the path to commercialization. This panel is especially important because so many green/clean technologies work with a number of engineered materials.

Small Business Innovation Research/Small Business Technology Transfer (SBIR/STTR) Program

The Small Business Innovation Research/Small Business Technology Transfer (SBIR/STTR) Program at the NSF is designed to support innovation among our nation’s small businesses (less than 500 employees). The NSF SBIR/STTR Program supports innovation in seven broad topic areas: Advanced Materials & Manufacturing Processes, Biotechnology, Chemical-Based Technologies, Electronics, Environmental Technology, Emerging Opportunities, and Information Technology.

The SBIR/STTR Program at NSF is divided into three phases: Phase I grantees receive up to $100,000 for a 6-month (SBIR) or 12-month (STTR) feasibility or proof of concept project. Phase II support is available for successful Phase I performers up to $500,000 for a 24-month concept refinement/ prototype development.

To be eligible for SBIR consideration a company must qualify as a small business (according to the federal government) and must submit a detailed application to the NSF during one of three submission windows.

If you would like to learn more about the SBIR program, feel free to contact us at partner@greentechnologyalliance.org. Let us know how we can support you.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Greening Innovation…Innovating Green

The green industry regardless of sector requires innovation and entrepreneurship strategies focused on viable commercialization opportunities. Microsoft and the Green Technology Alliance (GTA) are proud to sponsor this special innovation and entrepreneurship mini-conference.

Accelerating Innovation, Entrepreneurship and Opportunity

One technology may have many opportunities to develop funding, deliver a product and go to market. Different markets present different opportunities and that is the key to success according to global innovation expert, Heath Naquin, co-founder and COO of the GTA. The complexity of today’s global marketplace means that there is more opportunity than ever before but channeling that opportunity into viability is key.

Don’t miss this special opportunity to see Heath’s popular session, Evaluation, Validation and Opportunity: Strategies For Discovering The Real Value For Your Customers And Partners. This GTA I&E mini-conference will provide a strategic overview of the three key integrated aspects of driving an innovation to market.

The key is to access the viability of an innovation relative to the market. Sounds straightforward, but how do you access the true market viability of a technology? Through an integrated approach that addresses the three interdependent areas of technology commercialization. This special GTA event will offer more than just theory it will focus on real programs and opportunities to validate and effectively commercialize new technologies.

1. Technology evaluation and validation of IP relative to market opportunity.
2. Programs and partners that can accelerate your development cycle and time to market.
3. Proven strategies to develop real global opportunity.

Special Sessions and Presenters

Special Guest: The GTA is proud to welcome Reed Benet the new Director of the Clean Energy Division, Austin Technology Incubator (ATI).Mr. Benet will present a unique and valuable perspective on the conference topics and provide an overview of the vision and future direction the ATI Clean Energy group will take.

Reed M. Benet has spent over a decade founding, funding, consulting to, or leading venture capital backed start-ups in cleantech, high-tech, and the life sciences. He is the co-inventor on four patents, an in-licensor of university technologies into his start-ups, and the out-licensor of these technologies to major corporate partners. His first venture capital backed start-up was sold to Eastman Chemical. His educational path includes an ongoing A.B.D. Ph.D. in the College of Engineering at the University of California Davis — with a focus on alternative fuels, vehicles and energy– an M.B.A. from Harvard Business School, and an A.B. from Princeton University.

Special Session: Microsoft’s new technology accelerator program– BizSpark. The GTA is proud to host a special information session within the conference on Microsoft’s new and innovative BizSpark program.

BizSpark is uniquely designed to accelerate a start-ups success by providing fast, affordable access to current, full-featured Microsoft tools and technologies, plus production licensing for hosted solutions. For support, BizSpark unites a global community of technology and entrepreneurial experts who can guide you through the hurdles of growing a new business. This unique community offers opportunity for both start-ups and business partners to help support the accelerated success of new technologies.

Conference Topics

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

Our Special VIP IBM Green Solutions event will start with networking and breakfast then introductions from IBM leadership on their commitment to green and the GTA. The special emphasis of this event is effectively evaluating and implementing Green Technology that demonstrates and delivers a strong ROI.

A VIP event for senior level IT and business decision makers. Sponsored by IBM, and the Green Technology Alliance.

Green technology is an imperative today not only because of the challenges facing our planet but because of the challenges facing the people on our planet. We not only need to conserve and protect our resources but we must also find better ways to build economies in disadvantaged areas and sustain and grow the economy in first world countries. The reality is known what isn’t understood is how to do it. IBM has a special commitment to green and has developed software, hardware and new platforms that can offer unique efficiences. The GTA is proud to offer this special pre-release sneak peek at some of the new programs and products IBM will be launching. This is a must attend event for senior executives looking for next generation solutions to deploy, build, develop or offer.

Customers, ISV and Reseller partners are invited to this unique event. Learn about IBM’s new Green Programs, includes new products and platforms, services and programs targeted at delivering new and of course green datacenter efficiencies. Join us for a special preview of IBM’s Project Big Green and other programs unique to the IBM Innovation Center.

The GTA is proud to offer this special pre-release sneak peek at some of the new programs and products IBM will be launching, Michelle Naquin, CEO of the Green Technology Alliance. This is a must attend event for senior executives looking for next generation solutions to deploy, build, develop or offer.

IBM has collected a diverse set of technologies and services that offer real tools and solutions to the problems facing organizations today– how to do more with less. These solutions offer efficiencies to organizations that span the full spectrum of operational requirements. The event will include a tour of IBM’s Austin DEMOCentral their very own green datacenter (in progress).

This special VIP event will conclude with more networking and a catered lunch in the executive briefing center. Please note: Space is extremely limited and registrations must be confirmed. Please fill out the registration form to apply for your VIP pass to this special event.

SCHEDULE:

08:30-09:00 Continental Breakfast

09:00-09:10 IBM Innovation Center Overview

09:10-09:30 Welcome and Intro

09:30-10:30 Presentation: Partnering with IBM on a Green strategy for your IT solutions.

10:30-12:00 IBM Austin DEMOcentral: Green Datacenter Tour

12:15-1:15 Lunch

Cost: Free

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In early 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

Green Technology Alliance (GTA) Founder, Heath P. Naquin, Chosen as Commercialization Instructor for UTEN/COLAB International Commercialization Internship.

Green Technology Alliance (GTA) founder Heath Naquin has been selected as a commercialization instructor for the international University Technology Enterprise Network (UTEN) commercialization training program for international interns. Senior staff members from 6 leading tech transfer units in Portugal will arrive and receive training in several different aspects of commercialization ranging from analysis, market research networks, incubation techniques, funding strategies and IP protection.

We are excited and honored to have Heath serve as a commercialization instructor for the International UTEN Commercialization Project. International collaboration centered on innovation, technology transfer and commercialization is critical to increasing the adoption of green technologies. — Michelle Naquin, Green Technology Alliance, Chief Executive Officer.

Representatives from the Instituto Nacional da Propriedade Industrial, University of Porto, Universidade de Aveiro, University of Coimbra, University of Évora and the Tagus Park Incubator are a part of this exciting project. Each representative brings with them 2-4 technologies which will be thoroughly evaluated for US market potential.

If you or your organization would like to learn more about technology commercialization training, feel free to contact us at partner@greentechnologyalliance.org. Let us know how we can support you.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In early 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Heath P. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

Austin Business Journal

The Austin Business Journal profiles the challenges and opportunities in the Clean Technology marketplace.

Cleantech has grown to be a hot investment category. Nationally, such companies have raised $3.3 billion in venture capital through three quarters this year, compared with $2.5 billion during all of 2007, according to Dow Jones VentureSource.

It has to enable the buyer to save energy and cost,” says Heath Naquin, managing director of the Austin-based Green Technology Alliance. “You’ve got to demonstrate it, then you have a chance of making a sale.

Read the entire article

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In early 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Heath P. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

The International Association of Software Architects (IASA) is the premier association focused on the architecture profession through the advancement of best practices and education while delivering programs and services to IT architects of all levels around the world.

A special two day conference event sponsored by Sun Microsystems and hosted by the IASA is planned in Dallas for November 6th and 7th, 2008. Michelle Naquin, CEO and co-founder of the Green Technology Alliance (GTA) will be presenting on the challenges and opportunities in greening your IT Architecture.

Session Title: Building Energy Efficient IT Infrastructures… an Architect’s Challenge and Opportunity

The primary function of the Architect regardless of role is to bridge knowledge from disparate parts into one whole. Nothing is more true or relevant when building green, clean and sustainable IT. In fact, the IT architect is THE critical component for success, whether you build software or a customer’s infrastructure. Bottom line, success will require the bridging skills of the architect to transform the challenges of sustainability into opportunity.

Become part of the solution and learn how to ensure your organization’s green initiatives are successful. Learn how to engage your bridging skills to address the unique and amplified challenges of the green sector. This session will arm you with an understanding of the 5 key challenges to going green. More importantly, armed with that knowledge and your skills will help you build the bridges to help your company and customers Go Green Now!

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In early 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

Microsoft and the Green Technology Alliance (GTA) are proud to co-sponsor this special event. Learn the current trends in green positioning, branding, consulting and sales to help you better position your company. You will also learn how to apply these trends when creating your market proposition and value so that you can build a strong customer base.

Special workshop sessions will help you learn how to create a customized marketing and integrated customer development program that helps you build “gold customers” and “bridge the credibility gap.”

Session One: Bridging the Credibility Gap: Collaborative Strategies to Deliver Real Value for Your Customers and Partners

While the marketplace seems to be asking for more earth-friendly products, all too often, claims of “green” and “eco-friendly” are dismissed as marketing puffery or are perceived as too experimental (or too expensive) to effectively do the job. And despite the need for green offerings, the customer frequently cites “price” as the biggest determining factor in the decision process. But if you lower prices to stimulate sales, your profits shrink. In essence, your client doesn’t trust that you will be able to deliver on the promise in your sales pitch.

Of course, you can try and hammer home your point through negotiation. Yet, usually the seller will lose; and almost always result in a discounted price. However, there is another path: bridge the credibility gap by communicating a real value.

Join us for this session to learn how to get your clients to understand and believe in the superior value of your offerings. You will learn how to communicate a compelling customer value proposition and explain how your offerings outmatch your rivals on points that matter most to your customer.

Session Two: Go for the Gold: How to Find, Get & Keep Gold Clients

Lead generation is more than numbers. And it is not just about sales and marketing. The wrong clients mean money going out and money left on the table. But, you can spend less and keep more. Learn the Diener-Triplett process on how to find, get and keep the “gold”. Find out how to avoid or get rid of those “lead” and “concrete” prospects and clients that drag you down. (We’ve all had them.)

See how to use appropriate pricing to help seal the deal. Discover what else you can do to keep the right clients coming back and bringing or referring the “right” friends.

Speaker Bios

Matthew Parente

Matthew Parente is the President of Aperio Marketing a full service new media marketing firm. For over 7 years Matthew Parente has focused on what makes a successful marketing initiative. His experience spans the full marketing process. Over the years, Matthew learned that successful businesses are the ones that implement marketing well. The foundation of his marketing philosophy begins with the belief that marketing, especially for small- and medium-sized organizations, should be results oriented, measurable, and fully tracked.

Matthew shares his knowledge frequently by speaking at industry events, educational seminars, through his blog The Illusion of Communication, and contributing articles to various publications.

Dr. Jan Triplett

Jan Triplett, Ph.D. is the Chief Operating Officer of the Business Success Center (BSC). The BSC provides individual guidance and support through its virtual incubator for owners of existing businesses who want to get their business turned around, under control or to maximize assets.

The BSC produces measurable results using a matrix of required tasks for each area of business at each level of success from idea, through survival to transference. Dr. Triplett is a Certified Technical Advisor for the National Community Reinvestment Coalition and a frequent keynote speaker and workshop presenter.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org