Our Special VIP IBM Green Solutions event will start with networking and breakfast then introductions from IBM leadership on their commitment to green and the GTA. The special emphasis of this event is effectively evaluating and implementing Green Technology that demonstrates and delivers a strong ROI.

A VIP event for senior level IT and business decision makers. Sponsored by IBM, and the Green Technology Alliance.

Green technology is an imperative today not only because of the challenges facing our planet but because of the challenges facing the people on our planet. We not only need to conserve and protect our resources but we must also find better ways to build economies in disadvantaged areas and sustain and grow the economy in first world countries. The reality is known what isn’t understood is how to do it. IBM has a special commitment to green and has developed software, hardware and new platforms that can offer unique efficiences. The GTA is proud to offer this special pre-release sneak peek at some of the new programs and products IBM will be launching. This is a must attend event for senior executives looking for next generation solutions to deploy, build, develop or offer.

Customers, ISV and Reseller partners are invited to this unique event. Learn about IBM’s new Green Programs, includes new products and platforms, services and programs targeted at delivering new and of course green datacenter efficiencies. Join us for a special preview of IBM’s Project Big Green and other programs unique to the IBM Innovation Center.

The GTA is proud to offer this special pre-release sneak peek at some of the new programs and products IBM will be launching, Michelle Naquin, CEO of the Green Technology Alliance. This is a must attend event for senior executives looking for next generation solutions to deploy, build, develop or offer.

IBM has collected a diverse set of technologies and services that offer real tools and solutions to the problems facing organizations today– how to do more with less. These solutions offer efficiencies to organizations that span the full spectrum of operational requirements. The event will include a tour of IBM’s Austin DEMOCentral their very own green datacenter (in progress).

This special VIP event will conclude with more networking and a catered lunch in the executive briefing center. Please note: Space is extremely limited and registrations must be confirmed. Please fill out the registration form to apply for your VIP pass to this special event.

SCHEDULE:

08:30-09:00 Continental Breakfast

09:00-09:10 IBM Innovation Center Overview

09:10-09:30 Welcome and Intro

09:30-10:30 Presentation: Partnering with IBM on a Green strategy for your IT solutions.

10:30-12:00 IBM Austin DEMOcentral: Green Datacenter Tour

12:15-1:15 Lunch

Cost: Free

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In early 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

As a valued part of the Green Technology Alliance, you are invited to attend our Green IT Summit co-hosted @ innoTech Austin, October 16, 2008 at The Austin Convention Center.

Our partnership with the GTA for InnoTech Austin enables our attendees and sponsors to gain first hand exposure and knowledge to products, solutions and best practices in green. — Sean Lowery, Executive Director, Prospera Events.

Don’t forget to visit the GTA at booth 122.

SCHEDULE:

9:30 AM Clean Technology Industry Update

Energy & the Economy: The Critical Energy Technologies of the Future

Michael Webber, Associate Director of the Center for International Energy and Environmental Policy, Jackson School of Geosciences

In this talk, Dr. Webber will give an overview of the modern-day energy problem, the connections between energy and the economy, and the critical energy technologies of the future that be brought online to solve the problem without upending the economy. Basic data, statistics, concepts and humorous anecdotes will be used to convey the key message: something needs to change.

11:00 AM Embracing Change with Green IT: An Applied Materials Case Study

Greg Aldrich, Head of Production Services, Global Information Services, Applied Materials

Applied Materials’ IT organization plays a critical role in helping the company reduce its greenhouse gas emissions. This case study will address how IT is contributing to Applied’s green strategy through innovative programs from the data center to the desk top, from collaboration tools to socially responsible outsourcing.

1:00 PM The Evolving Data Center: From Red To Green

Kevin Harris, Green Infrastructure Architect, IBM

Michelle Noriega, Senior Conservation Program Specialist, Demand Side Management Division, Austin Energy

Troy Toman, Vice President of Operations and Customer Care, Rackspace

Moderated By: David Power, President, Green Planet Energy

Technology vendors are pushing Green Computing, but are they just Green Washing? The challenge for IT executives is to evaluate green initiatives in a context that makes sense for senior management. Green computing strategies should focus on power conservation, energy efficiency, reliability and cost savings.

• What exactly is a “Green Data Center” and how do you get one?
• What other technologies are on the horizon that can potentially help save space, power and cooling?
• What can we do if we can’t start from scratch with a new facility?
• Is outsourcing still a viable model, or are they facing the same issues?

2:30 PM Virtualization: The Key to Greening Your IT Infrastructure

Roger Wheatly, Sun Microsystems

Using more energy efficient CPU’s delivers very small returns relative to reducing energy consumption (2-10% depending on the report). Whereas, virtualization can deliver up to 80% reduction in energy consumption through reducing the number of servers and of course the reduced cooling required. This session will help you build your business case and learn how to leverage virtualization as a key tool in greening your IT infrastructure.

3:30 PM Green Technology: Can It Show You the Green?

Michelle Noriega, Senior Conservation Program Specialist, Demand Side Management Division, Austin Energy

Ian Seaton, Manager, Technology Marketing, Chatsworth Products, Inc.

Mike Barron, Director of Product Marketing, ClearCube Technology

Ray Wolf, Executive Vice President & GM, TechTurn

Moderated By: Matthew Parente, President/Founder, Aperio Marketing, Inc.

The technology showcase panel will highlight several products, platforms, software and technologies from industry leaders that can help you improve your resource utilization, lower costs and even increase your productivity. Understanding the products that are out there is the first step to help you differentiate between marketing versus reality. One of the most critical pieces to evaluating and implementing green technologies in your organization is being able to rate different technologies based on the solution they offer. Learn how to effectively evaluate technology based on the total solution relative of course to sustainability and operational efficiencies.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.

Contact Information

Green Technology Alliance
Michelle C. Naquin
(877) GTA-4114
greentechnologyalliance.org
partner@greentechnologyalliance.org

GREEN CARS, HOMES…AND NOW IT COMPANIES

KUT posted a new spot on blurb on the GTA promoting our efforts and those of our partners.

Hear the clip…

An Austin organization is trying to green up Austin’s IT firms for the good of the city’s economy. The Green Technology Alliance says IT companies waste lots of energy running program and electrical hardware and software that can be easily turned off.

The Green Technology Alliance is working with IT companies like IBM who’s committing $1 billion annually to green up data centers through new energy efficient products and services. IBM operates eight million square feet of data center space.

About The GTA

The primary mission of the Green Technology Alliance (GTA) (www.greentechnologyalliance.org) is to accelerate the adoption of green, clean and sustainable business practices, technologies and solutions.The Green Technology Alliance (GTA) is dedicated to helping individuals and organizations gain the necessary knowledge to understand the products, tools, methodologies and services that can help you better conserve resources, reduce costs, improve efficiencies and ultimately improve the bottom line.

Since 2006, the founders of the GTA have been developing and supporting an alliance of companies in the green, clean and sustainable space. In 2008, the GTA was launched to provide the support, resources and venues that build and grow both existing technologies and emerging technologies in the Green, Clean and Sustainability space. Simply put: The GTA helps build businesses that are green, sustainable and contribute to the economy.